O-p10-11 OTS preview 9/19/08 12:58 PM Page 10
OTS PREVIEW - Outdoor Retail
SGB
www.sgb-sports.comSports and Outdoor
Snugpak to shine at OTS
Burton McCall gears up
The Outdoor Trade Show Burton McCall is using OTS 08 to showcase the latest
(OTS) at Stoneleigh Park will innovations in premium outdoor accessories, after the
see a number of innovative company became the official distributor for the widely
developments from top acclaimed ‘Freeloader’ portable solar powered battery
British sleeping bag charger.
manufacturer, Snugpak, with Also, Burton McCall’s most established partner,
its revolutionary Chrysalis Victorinox, have completely redesigned the packaging
range of expanding sleeping bags enhanced for 2009 in of their iconic Swiss Army Knives and Multi-Tools,
vibrant new colours, including Burgundy, Pewter, giving a fresh, contemporary look to the brand. Using
Evergreen and Deepwater Blue. stylish colours, graphics and imagery, clear product
Edgar Brothers bring exciting
Snugpak’s updated Travelpak range is made from its information and tactile packaging (featuring a ‘Euro-
new Paratex Anti-Bacterial, a ripstop fabric with superior hook’), every product will now appear more attractive
new product
breathability and water repellency, with a built-in at point of sale and be even more consumer friendly
antibacterial and antimicrobial treatment. This treatment than ever.
Edgar Brothers, distributors through their Leisure discourages the growth of bacteria, reduces odours and New product announcements are also planned for
Division of Spyderco and SureFire product, are bringing the need for regular laundering of the bag, making it ideal Bridgedale, Go System, Granger’s, Pacsafe, Sea To
product to Stoneleigh that will raise eyebrows in the trade for prolonged tropical travel, whilst the built in mosquito Summit, SIGG and Victorinox – so check them out!
– in a good way! net has now been included in the mummy shaped
First up is The Saint, an ultra high-output LED Travelpak Lite and Extreme.
Thatchreed compo plus
headlamp. SureFire's engineers have created a high-quality You can also see the Native Planet
LED that forms a smooth white beam that corresponds range on the Snugpak
Surviva-Pure at OTS
with your peripheral vision, even for close-up work. stand.
Also, the T1A Titan is a more affordable version of the Thatchreed, under the Web-Tex name, is launching
limited edition Titan, seen at the OTS last year. Like the Surviva-Pure, a new all-in-one water purification
titanium bodied original, the finger-sized T1A features a filtration system, at OTS 08. It works immediately with no
built-in pumps and is very easy to use; simply fill from any water
potentiometer that source and drink straight away!
seamlessly controls All of the Surviva-Pure range uses
the light output from proven technology capable of
0 to 70 lumens – and To book an appointment immediately delivering up to 1600
over 1,000 points in with Snugpak, call 01535 654479 or visit litres of natural tasting safe drinking
between – with a stand 41. water free of contaminants from any
twist of the its bezel. source.
Another reason
Buff brings POS to OTS
to visit the
Thatchreed stand
Buff – The Original Multifunctional Headwear are always – as if you
at the forefront of PoS development and offer a selection needed one – is
of highly effective point of sale items, display units and the competition
merchandising materials for their retailers. to give away a
Buff, true to form, have introduced a new display which limited edition
will be on show at OTS. Produced with lenticular Jack Pyke
Nomad settles on Stand 11
technology, this static cardboard display will sit motorbike, in the
comfortably on top of Buff totem poles or a shelf making company's own English Oak camo
Travelproof is a range of bespoke travel products it ideal for retailers who wish to maximise use of a smaller pattern. Along with the bike (worth
produced by Nomad Travel Stores & Clinics. space and who don’t currently have a TV display. The just under £1000), the lucky winner
Specialising in travel health products and travel, jungle lenticular technology means the image will change as it is – who will either be at OTS or the
and expedition equipment, this range of products have viewed from different angles and will show six different Tackle and Gun Show – will also
evolved from the Nomad Travel Store & Clinic people ways to wear a Buff, three on each side. get £1000 of wholesale value stock.
who have been operating since 1990. Initial quantities of these All you need to do is visit the stand
The medical kits and other travel health products displays are limited and and put in an order for £500+. For every
have been designed in conjunction with their medical retailers who do not £500 you order, you get a
professionals. The travel, jungle and expedition currently have the space or draw ticket.
equipment and accessories have been designed by their volume for one of Buffera’s
CEO based on his experience of travelling and direct TV/DVD displays will be
involvement in expeditions such as the BBC’s Beyond given priority. To order
Boundaries series. call 01707 852244, fax to
All the Travelproof range have a proven track record 01707 852246 or order
of being high turnover products in the travel retail online at buffera.co.uk
environment. Check them out on Stand 11! (trade website), or catch
up with the team at OTS.
10 SEPTEMBER 2008
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