p4,6 outdoor news 9/19/08 2:09 PM Page 6
BUSINESS - Outdoor News
SGB
www.sgb-sports.comSports and Outdoor
Berghaus reveals plans for China Patagonia opens new
Pro Shop
Outdoors and lifestyle brand Patagonia introduce a brand
new Pro Shop in the UK.
The new shop-in-shop will create the full Patagonia
Berghaus has announced its plans for entry into the territory. We have already made great progress in Japan experience featuring Patagonia’s signature fittings and
Chinese market during 2009. The company has signed an and South Korea and have also created Berghaus Asia, a fixtures. Located at Outdoor Traders in Abingdon,
exclusive licensee agreement with Symphony Resources self-sufficient division based in Hong Kong that is an Oxfordshire customers will find the full Patagonia
Ltd, a subsidiary of Symphony Holdings Ltd. invaluable resource to support our Far East activities. collection, from technical outdoor gear through to the
Commencing Autumn 09, Symphony Resources will aim Over the next few months, we will be working with the growing lifestyle collection.
to develop 200 dedicated Berghaus stores, as well as sell team at Symphony Resources to build their Opening on the 11th September, this will be Patagonia’s
through specialised retail across China. understanding of our brand and plan for a successful first third Pro Shop in the UK, with plans for a fourth next
Symphony Resources has experience of managing and season in the Chinese market. Suffice it to say, everyone at month in Aviemore, Scotland.
licensing brands such as Speedo, Pony, Haggar and AEE, Berghaus is very excited about the huge opportunity that ”We are delighted to open a Patagonia Pro Shop in
plus many more. Berghaus and Symphony have signed an this deal presents.” partnership with Outdoor Traders. James the owner is
initial deal for six years and the announcement follows a Allan Chan, Symphony Resources Managing Director, passionate about our brand and is providing a wonderful
12-month search by Berghaus to find a suitable partner added: "The emerging outdoor-active market in China showcase for customers to go and find the full Patagonia
for China. represents great potential, and we believe the timing is range,” said Patagonia’s Sales Manager Jonathan Petty.
Richard Cotter, Berghaus Brand President, commented: perfect to launch a brand of this calibre in China."
“Symphony Resources is a fantastic licensee option for As part of its international growth strategy, Berghaus
Berghaus as the company brings with it vast experience of has put a major focus on the Far East. Earlier this year,
managing and licensing major brands in the Chinese Berghaus signed an exclusive five-year deal with new
market. The team there has an extensive network licensee Arugo Active that will see the brand significantly
throughout the main provinces, along with the extend its reach in Japan. Trading as Berghaus Japan, the
production, marketing and wholesale expertise to deliver initial aim is to increase the number of retailers listing the
our vision in China. brand to 100 during 2008 and to 180 by the end of 2009,
“As Berghaus continues its development into one of the through existing customers and by widening
world’s top five outdoor brands, Asia will be a key distribution.
Vango celebrates third year of OMM sponsorship
Vango is once again the proud sponsor of the largest and most illustrious mountain marathon event in the UK – the
Original Mountain Marathon (OMM).
Entering its final year of a three-year sponsorship deal, Vango’s association with one the UK’s greatest outdoor
challenges has been a successful one, further strengthening its reputation as a technical and serious performance
brand.
Taking place on 25th – 26th of October 2008, the OMM will kick off from the new location of Seathwaite Farm
Seatoller, Borrowdale in the Lake District and will include entrants from over 14 countries worldwide.
Sharon Aitken, Marketing Manager of Snow and Outdoor at AMG Group commented: “The OMM presents the
perfect partnership for Vango. Our equipment has been kitting out adventure racers, runners, orienteers and fell
walkers for years.
“With a firm foothold in the lightweight arena, Vango and F10 by Vango have been aiding serious adventurers and
athletes to compete in events like this, further pushing the boundaries and rising to these extreme outdoor challenges.”
Jen Longbottom, Event Organiser said: “The Vango brand sits hand in hand with the OMM’s objective of
developing team work and self reliance. Under the event’s extreme conditions the right kit is imperative for the safety
and comfort of all those taking part.
“The objective of the OMM is to test fitness, equipment and navigational ability to traverse mountain terrain in
safety, over a period of two days. From the start to the finish on the second day, including an overnight camp, the team
is self sufficient unit, responsible for their own safety and well being."
To find out more about the OMM please visit www.theomm.com.
6 SEPTEMBER 2008
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