p3 Contents SEPT outdoor 9/19/08 1:34 PM Page 3
www.sgb-sports.com
SGB
COMMENT/CONTENT
Sports and Outdoor
Editor’s comment OUTDOOR
4 OUTDOOR NEWS
ISSN 1757-7276
The latest news from the outdoor industry
8 LOWA
Now distributed in the UK by TKC, Lowa is really going
Datateam
A
fter the summer we've just
endured, I can't help but
wonder if high-spec tent
sales might have gone up.
Howling wind, pouring rain and
places. We speak to the MD and Brand Manager to
Publishing Ltd
occasional glimpses of the sun that
find out what's happening
lulled us into thinking we might 10 OTS PREVIEW
London Road, Maidstone,
actually get a bit of decent The Outdoor Trade Show is upon us – get a sneak peek
Kent ME16 8LY.
weather… Combine that with
at what's going to be at Stoneleigh
Tel: 01622 687031
Fax: 01622 757646
higher than ever fuel prices and an economy that seems
12 SUNWISE
to be slipping beyond our wonderful government's control,
The sunglasses specialists have a proven track record
and you have what would appear to be a recipe for an
in sports stores – could they be a new revenue stream
unhappy society.
for outdoors stores?
Editor:
But no. Honestly. Really. Everyone I know is happy. They're
Jon Bruford
14 BARRY ROBERTS
all enjoying the challenge; the economic climate is
01584 877177
Our new columnist talks about the problems of
making them more careful, and it's challenging them in a
jonbruford@yahoo.co.uk
combining a young family with adventure holidays
way they haven't been pushed in years. They're using
their brains in everyday life, and they're loving it.
16 THE MOUNTAIN BOOT COMPANY
Contributor:
Purchases are chosen carefully, and the "well, if I don't
The Newcastle-based distributor has taken Outdoor
Jack Lynes - Sports Trade like it I'll stick it on eBay" ethos is long gone. People are
Research into its portfolio, but there's more going on
still buying, in my experience, but they're going about it
there besides
Publication Manager
entirely differently. 18 NEW PRODUCTS
Paul Ryder
And that's where the independent comes in. Knowledge.
The latest outdoor gear on show
01622 699105 Service. Value. A relationship that a web site can't give
20 TRAIL
Email:
sgbuk@datateam.co.uk you.
Gear tests from the finest consumer outdoor title
Of course, the challenge is getting people in the door in
on the newsstand
Subscriptions &
the first place, but you're all masters at that, I'm sure,
Circulation:
and a lot more creative than I could ever be. The fact
Karen Wright
remains that the staff in the outdoor retail industry are
www.sgb-sports.com
crucial to the survival of shops everywhere. The advice Cover Story . . .
01622 699109 they give, the way they address the customer, the warmth
of their greeting and their sincerity all adds up to a near-
Production Editor:
unbeatable proposition.
Brian King Go and make your colleagues a cup of tea, and remind
bking@designandmediasolutions.co.uk them how important they are.
Go on.
For further
Administration: Jon Bruford, Editor SGB – Sports and Outdoor
information
Karen Wright
jonbruford@yahoo.co.uk
01622 699109
go to
01584 877177
teva.com
Transcription:
Helen Farress
SGB
Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air
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Mail); Single Copies: £6.50 (inc.p+p) Subscriptions include SGB
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Sports and Outdoor Guide to the Trade, the only annual directory
published for the UK sports and outdoor industry. Subscribers to SGB The partnership voice for the trade
Sports and Outdoor are entitled to receive SGB Sports and Outdoor
Newsline free of charge, to the weekly emailed news service, SGB Sports and Outdoor is the UK member of the European Sports Trade Publishing Group, a co-operative of leading business
instead of paying £180 per annum.
magazines. ESPG partners exchange news and publish Sports Retail Europe, the only pan-European sports trade magazine –
free to SGB Sports and Outdoor subscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd (Spain),
Datateam Publishing Ltd 2002. All rights reserved No part of this
Sportfack! (Sweden) and Sportimyyja (Finland).
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