O-p10-11 OTS preview 9/19/08 1:00 PM Page 11
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Outdoor Retail - OTS PREVIEW
Sports and Outdoor
Wayfarer launches new look! Result – stand 43 at OTS
Result Performance, pioneers in stylish, technical and
affordable outdoor outerwear has excelled for 2009 with
Anatom brings…
everything!
Anatom is
showcasing new
product from its
outstanding
portfolio at OTS, including
teko socks, Superfeet insoles,
Life is good clothing and their the introduction of two new collections,
new line, Pacerpoles, TECHPerformance and RuckJack.
Wayfayrer, the number one outdoor food brand, will be ergonomically designed TECHPerformance, a new Soft Shell range, includes
unveiling a new look at the Outdoor Trade Show (OTS) walking poles. technically advanced products that are fully waterproof,
with the launch of the new, all improved packaging. Teko's main breathable and offer three-layer performance. The
Having a bolder more colourful look the new packing will focus for the attention-grabbing range includes softshell jackets, tops,
be ready for delivery in 2009 in time for the start of the Spring 2009 gloves and pants, all illustrating the attention to detail and
camping season. range to be tailoring that is Result's trademark.
Increasing their on-shelf appeal Wayfayrer have taken launched to the UK trade at OTS has been to raise the RUCKJACK is a unique concept in which a technical
the time to listen to feedback from retailers on the existing performance bar to new heights with the introduction of jacket can be easily and quickly transformed into a
packaging and what they would like to see of a re-vamp. Strike-Zone Cushioning, Comfort Stretch Fit-System, rucksack and then back to a jacket, depending on your
Not only having a greater colour injection the new Seamless Toes and Anatomical Heel Pocket. The new individual needs, as easily as one zip and two clips! The
packaging also utilises a stronger film to ensure the look combined with these design features is TEKO at its RuckJack has three style-types, all of a windproof,
packaging looks fresh in-store for longer . best ever. waterproof and breathable combination with taped seams
2009 will see several changes from Wayfayrer with new Making its debut to the UK at the and ample pocket space. When turned into a rucksack it
menu choices and limited editions all in the pipeline. Outdoor Trade Show is the brand has a capacity of 30 litres and a 15kg load bearing
Throughout OTS Wayfayrer will be carrying out new Yellow insole from potential.
sampling sessions all day, every day. Stand 40 – the AMG Superfeet, specifically To see the latest ranges from Result Performance please
stand – is the place to be! designed for use when visit stand 43 at OTS or call 01206 865605 or visit
road cycling.
www.resultperformance.com for more information.
Right to Dalesman!
Another new
addition to
Turn immediately right into the the Páramo rolls out SS09 at
OTS, Stoneleigh to visit one of Superfeet
the UK’s leading outdoor collection OTS
accessories distributors for 2008 is For the first time, Páramo will be at the Outdoor Trade
Dalesman International, Stand 5 the Black DMP which Show this September/ October – with their unique
to see the latest product offerings. has been specifically collection of ethically produced, long lasting and high
The Dalesman stand boasts developed for performance outdoor clothing. New fabrics, new
brand new launches from sensitive feet. designs and new colours will all be decidedly in
Garmin, Led Lenser, Memory- There's a lot more to see at the Anatom stand evidence on stand 2A.
Map, Freeplay and Timex. Also (number 15), so hurry along – or visit Páramo have not attended a UK trade show for
new brands to Dalesman this year
www.anatom.co.uk, or call 08000 323505. several years, but with a stunning Spring Summer 2009
are the Power Traveller, Alle and collection to show and with lots of readers’ awards
Vulkan. behind us (walk magazine and outdoorsmagic, just in
New brands that will be launched on the Dalesman the last 6 months), we have decided to take advantage
stand include ’Power Traveller’, which provides alternative of this expanding trade event to talk to outdoor
energy products that use both mains and solar power to retailers and media about what we have to offer, both
provide energy on the go. in general and more specifically.
For further information contact Dalesman on 01772 Visit Páramo on Stand 2A at the Outdoor Trade
453918 or visit their website at
www.dalesman.biz Show and see samples of all the new styles and colours.
Páramo ‘no compromise’ outdoor gear means outdoor
enthusiasts and professionals benefit from the highest
performance and greatest comfort without
compromising on ethical or environmental principles.
SEPTEMBER 2008 11
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