p4,6,8 Business news 9/19/08 11:31 AM Page 4
BUSINESS - Sports News
SGB
www.sgb-sports.comSports and Outdoor
the ispo trade show platform and alongside the more
established start up features such as the Brand New
NEWS
Awards, the introduction of features such as
Metropol-ispo has established the show as the most
significant start point for anyone who is new to the
industry. Metropol-ispo was a new area within the
show’s 2008 boardsports sector, aimed at showcasing
Fox added to ispo Munich team
those brands that embrace urban culture with an
emphasis on art fusion – the growing product area
that is taking the parks and pavements and sport style
outlets by storm.
Within the last year ispo, the world’s leading sports and with so much
business exhibition, has taken a fresh new approach to happening in the Partnerships for increased awareness
communications with the markets in the UK and Ireland. market we wanted to really focus on our communication In general the number of new retail visitors from the
This positive strategy has been welcomed by brands and to ensure that we had a strong perspective and that people UK and Ireland has increased, partly due to ispo’s
retailers alike and is a direct reflection of feedback from are being made aware of the many developments and retail development programme, which has seen the
regular exhibitors and visitors as well as the evolution of opportunities that have also evolved at ispo and our other show working with buying groups and brands to
the show and the sports industry as a whole. shows. When the chance arose to add Lauren to our develop better awareness. Already, members of the
The addition of Lauren Fox to the ispo Munich team as marketing team we were delighted – she has attended our Munich show team have themselves taken part in
UK and Ireland Communications Manager has been an shows for many years, as well as been involved with other retail tours in order to better understand the UK and
important step in ispo’s determination to understand and global sports business shows and and worked in all sectors Ireland markets and ispo is working in partnership
support what is considered a primary market area. Fox’s of the market, from brands to retail. This knowledge of with Allied Partners and ISRA to communicate
initial role has been to provide feedback and support the the industry and its key people, combined with her information as well as providing mutual trade show
sales team by ensuring that ispo ideas, communities and background as a journalist and awareness of the trends on opportunities.
show features are properly communicated and that the high street is something that will enable ispo to This year, ispo will be launching the 09 show in
promotional material is market relevant. Additionally, understand and work more effectively in these key traditional UK style – at the Metro Snow Show in
Fox is working with retailers, media and brands in order markets.” London, regarded by many as the official start of the
to create opportunities for a more proactive and aware winter season. Through their new partnership with
approach to visitor marketing. New exhibitors – New ideas DMG, the show organisers, ispo will be hosting
ispo's Tobias Groeber said of the appointment: “The There has been steadily increasing interest from new Metro’s traditional opening night party for trade
UK and Ireland have always been very important to us brands in maximising their sales potential through exhibitors and guests.
Ronhill recruits
As a further part of the expanding and
recruiting programme, and the brand’s
Ronhill, the leading British running brand, is seeing strategy for managing impressive growth,
robust growth across the board, despite the prevailing Ronhill has recruited Andrew Norman as the
economic headwinds, with a strong order book for winter, sales representative for Scotland and the North
up a record 30 per cent. East. Andrew, who was previously with
This, in turn, has led to greater investment in Sweatshop, as manager of their Hyde store, has
marketing and an expansion of the sales force. Jon Wild his own background in running.
takes over as UK Sales Manager, a former international His father, Jeff Norman, was an Olympic
athlete, Jon hands responsibility over for North West marathoner who competed with Ron Hill in
England, Scotland and Ireland over to Andrew Norman, Montreal and Andrew is a member of
who joins the team with four years experience at Altrincham and District Athletics Club and
Sweatshop. Jon also extends the sales team’s relationship the Manchester Triathlon Club. He has also
with international athletics, a growing trend at Ronhill, run for the Great Britain Mountain Running
having twice been a British National Champion whilst Team and Road Running Team as well as
also having competed at the World Cross Country competing for the North of England in track,
Championships and the Commonwealth Games. field and cross country events.
Monkhouse expands
Stockport based schoolwear and sports goods The company has a strong history of expansion and
supplier F R Monkhouse, which is celebrating its innovation in the industry, growing from a single site
70th year in business, has secured seven-figure in 1990.
funding from Bank of Scotland Corporate, enabling The company also recently acquired Peak Sports, a
the business to focus on its long term objectives and well known sports brand focussing on cricket, hockey
to implement a new state of the art business and and lacrosse and also based in Stockport.
stock system and develop their internet e-commerce F R Monkhouse was a founder member of
operations. Intersport in the UK.
4 SEPTEMBER 2008
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