Casino Sept 08 P36-38 8/22/08 1:46 pm Page 38
DE LA RUE
De La Rue’s 5-pocket CPS 7000
processing. That is what all of our customers, casino there is a huge surge of interest in cash handling
and non-casino are after at the end of the day. We are technology used by casinos today.
a supply chain industry, so it’s about process
efficiency and productivity. It’s about doing things CI: So what makes you special? There's some
with as few manual processes as possible, automation fierce competition out there.
is the obvious key. EB: Security, integrity and trust is our mission
statement. We understand currency and the supply
CI: By combining your tools with some of the chain inside out. As an organisation we design the
other stuff that’s coming up at the moment, bank note, we print it, we develop its security features
somebody could actually have quite powerful real and we develop the hardware and software systems
time accounting on the floor. specifically to manage the process of moving and
EB: Absolutely, and the real-time element is very allocating cash securely for all parties concerned.
important as is the open architecture. We are not the Keeping ahead of the counterfeits is always a difficult
only players in the cash handling industry and as task, but that is the same concern for all suppliers in
such there is a mix of equipment installed in casinos. the industry. However we believe that the
We do understand when it comes to software, the combination of our technical expertise, our business
importance of offering systems that are open, acumen, our innovative product design and our
allowing customers to utilise their legacy or third longevity in the cash processing industry gives our
party equipment if required. In Macau for instance, customers the peace of mind they are looking for
we interface directly with IGT's system. For every when partnering with a cash expert.
ticket that goes through our machines, the barcode is
read and all the information acknowledged and
uploaded to the IGT database which reconciles it.
“Security, integrity and
The IGT system controls the issue and then
trust is our mission
redemption of the tickets on the floor, so this acts as
a double check for the casino. Our systems statement.”
acknowledge that the ticket has entered the soft
count room and the data has been uploaded. The
ticket can then be removed from the process. CI: What are De La Rue’s main global markets?
EB: We have offices in 36 different countries and
CI: Presumably with recent growth in the we have distribution or representation in most of the
industry, business has been good… others, so we really are a global company. However,
EB: We are finding the growth in casinos our current focus is the US, China, India, Russia and
staggering at the moment. There has been an Brazil.
explosion of super casinos being built across the
globe. The physical growth of the casino market has CI: What’s on the horizon for De La Rue?
also sparked a necessity to adopt best practice EB: We’re going after more growth, that is the
business methodologies, which wasn’t quite so simple answer. We constantly monitor the entire
apparent a few years ago. Manual cash counting was bulk cash handing industry and are always looking
common place, so the easiest business development for emerging markets, new geographic footholds or
is to automate the process. I also think that the industry segments. Casinos are a good example of
development of tickets within the casino has pushed where we can apply knowledge that we have in other
the need for automation. Irrespective of the reason sectors that are now very relevant in another market.
38 SEPTEMBER 2008
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