globalbriefs
Still, a new Ipsos survey reports that while 88 percent
News and resources to inspire concerned of American workers consider themselves creative, fewer
citizens to work together in building a
than two in three believe they are tapping their creative
capacities on the job. “People are no longer motivated
healthier, stronger society that works for all.
just by making money,” notes Florida. “Companies have
to provide environments that allow [employees] to express
themselves.”
No Status Quo
Younger generations and women are especially driven
by quality of life and job content. To attract them, com-
Narrowing the Creative Gap at Work
panies must stay open to new ideas and encourage their
Creativity is gaining recognition
input. Stronger employee collaboration, lower turnover,
as a way for businesses to
and profitable innovation that goes beyond the corporate
improve the bottom line
mission statement, emerge.
and keep employees
satisfied. Such workers
Source: The Christian Science Monitor
challenge the status
quo. Economists see
them as a corner-
stone of U.S. com-
Dumpster Diving
petitiveness.
Frugalists Use Society’s Trash
Although still in
Frugalists hate to see waste and find plenty of places to
its infancy, “We’re moving
score the stuff they need. “You just have to know where to
from an industrial economy to a creative economy,” says
look,” they advise. Some scoop items up off the curb, at-
Richard Florida, author of The Rise of the Creative Class.
tend organized giveaway events and browse Internet posts
He defines the creative sector as “people who think for a
such as Freecycle.org. Others peruse catalogs, and then
living,” including those in the fields of science, technology,
locate what they want at local thrift shops. Self-proclaimed
arts, culture, design, law, healthcare and education.
frugans search dumpsters behind food stores.
14 Phoenix
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