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THE WORD ON THE STREET -
WHAT OUR CUSTOMERS ARE SAYING ABOUT GNC
Mark Smith, Retail Manager at The Celtic Manor Resort, says…
“Since we introduced GNC to our
apparel lines, the brand has gone from
strength to strength and it’s now one of
our most successful and popular labels
with appeal for all customers. We are
delighted with the recent shop re-fittings
which the brand has undertaken in The
Academy and The Lodge, and all the
ebony and maple materials and brushed
The Roman Road Course, The Celtic Manor Resort
aluminium finishes that have been
used are of the finest quality, as you travelled to Greg Norman’s hometown
would associate with an aspirational Medalist golf course, which he also
apparel brand. GNC’s retail areas look designed, for a two day event hosted by
extremely strong and we are confident Greg himself and the GNC team. With
that the re-fits will significantly support glorious weather, a great hotel and every
sell-through and enhance our bottom line. requirement attended to, we even played a
The team have worked well with the hole with the man himself. Superb! The
Resort and I would commend their whole event was tremendous and was once
attention to detail and professionalism. again testimony to the exceptional
Furthermore, in May, I was lucky enough teamwork of this brand which is always
to be one of GNC’s global customers who striving to deliver above our expectations.”
John Heggarty, Head Professional,
Royal Liverpool Golf Club states…
“This year I decided to take GNC for
the first time because I really liked the
core colour palette for Spring/Summer.
From a commercial point of view the range
looks strong and it’s designed to facilitate
easy top-up during the season, ensuring
decent stock control. The fact that I can
provide my members with crested
merchandise, which is of a high standard
and affords them a link with one of the
game’s biggest ever icons, is a real winner,
and sell-through has been very good. With
GNC you are not just buying a shirt, you
are linking in with a legend. In addition,
the brand provides a good cross section of
products to suit all golfers and the
supporting merchandise materials are
strong. Going forward, we are considering
streamlining our apparel suppliers so that
we can offer our members a totally
integrated wardrobe from each supplier –
ie a deep choice of mix and match caps,
trousers, knits, polos, belts etc - ensuring Apparel display at Ulverston Golf Club
that we maximise incremental sales and
build an eye-catching lifestyle feel to the
Paul Stoller, Head Professional, Ulverston Golf Club says…
shop floor. In our opinion, buying deep “This is my third season with GNC and customers, supported in-store by the
into selected key brands has to be the way it’s working well. The brand is known for its superb display material that the brand
forward for golf retailers, and it will make rainbow of colours and the collection is provides - definitely over and above other
mid-season ordering and accounting so popular with everyone, from young guys labels. This investment in high-end display
much easier. Brands such as GNC deliver through to retired golfers. The price points material creates a real impact, which in
the total package and their commitment to are fair and customers know that they are turn supports the brand’s image as a
style is supported in equal measure by getting a good quality shirt for the price. dominant force in this market. With great
their commitment to performance and Everyone is aware of the brand and its product, good display and clever marketing,
quality. It’s certainly a brand to watch.” aspirational image strikes a chord with my GNC ticks all the boxes for retailers.”
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