SGBGolf_Aug08_p28_29.qxd:SGBGolf_Aug08_p28_29 25/7/08 09:38 Page 29
C l e a n S t r i k e a d v e r t o r i a l
rike hit on
g formula
in the grit, driving it deeper into the rubber or cork grips and totally In Britain, any club pro will tell you his best-selling products are
deadening the feel very quickly. bottled water and chocolate bars. As part of a pre-teeing off routine
The CleanStrike wipes actually ‘lift out’ the muck and re-vitalize the that will become as familiar as stretching exercises or buying tees
grips in one action. golfers now get a bottle of water, a Kit Kat and a CleanStrike ProPack
Yes! Golf reaped rewards with the grip-cleaning qualities as well. It for less than a fiver.
won’t have escaped the attention of any golf TV viewers that the black / Over the 18 holes, they clean the clubs as they walk round. And
white / yellow grip of the putters is one of the brand’s most enduring because they need no paraphernalia like brushes or tools they just
identifying factors on the Tour coverage. They’re kept clean and bright need to pull out a wipe from their pocket or golf bag while waiting for a
with these wipes. fellow player to take his shot, and wipe down faces, shafts and grips
The 50-wipe canisters are great for the car boot or bigger golf bags towards the end of the round. By the time the golf bag gets put into the
but it was the launch of the 10-wipe re-sealable ProPack that really saw boot of the car, the clubs are clean already.Faces and balls dry in
increased usage on golf courses. Ease of carrying was one aspect, seconds, but grips can remain a little moist to give a firm grip unless
but undoubtedly it has also seen the arrival of the clean-as-you-go on a hot dry day.
golfer. And this is arguably CleanStrike’s most important affirming
quality… Shoe and Bag Cleaner
In order to add further value to the CleanStrike offering, the chemists
in R&D were put to work on a product that would clean golf shoes and
bags – both leather and synthetic.
The result saw its official launch at the PGA Show in Orlando. The
cleaning fluid for the new product was invested with a more enriching
formula than the club wipes. While removing dirt from leather and
leatherette, this new cleaner leaving a dubbin-like residue that not only
nourishes leather but a coating that accumulates over time to resist dirt
and moisture, leaves them easier to maintain with more usage.
CleanStrike Sports Products have hit on a winning formula (excuse
the pun). Having consciously gone away from the gadget approach in
favour of simplicity they present the golf trade with frequent and high
volume sales potential, and the golfing community with an inexpensive
and effective solution to a problem as old as the game itself. That is,
dirty clubs.
Even the eco credentials are impeccable. The cleaning fluids are
inert, while both the wipes and the canisters are 100% bio-degradable.
This is a start-up Irish company that had signed distributor deals on
every continent before their first year of trading was up. You have to
ask yourself why…
Don’t you?
SGB GOLF - AUGUST 2008 29
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