SGB Golf Aug p6 new 7/25/08 12:06 PM Page 1
News
Aldila turns to Voodoo DVD with a difference
Greg Norman Collection says it is the first golf brand
to create a ‘fully professional merchandising and
display DVD’.
The DVD is available free of charge to all Greg Norman
Collection customers, and includes tips on how best to
hang different garments, how to display groups of colours
and how to dress a mannequin. It also takes retailers
through the Greg Norman Collection garments and
explains key features.
Retailers can request a copy of the DVD by emailing
Aldila has announced that its new Voodoo shaft is being gregnormanorders@gncollection.com or by going online at
taken on by a number of major manufacturers for club www.gncollection.com
introductions in autumn. Voodoo shipments to club
builders will also begin on September 1.
The Voodoo shaft features Aldila’s S-core technology,
which incorporates a patent pending one-piece carbon
TGI Golf takes on
fibre rib system, designed to increase distance and
accuracy. Aldila claims the ‘magic of the Voodoo is the
counterfeiters
high modulus carbon stabilization rib running the length TGI Golf is launching an attack on counterfeit clubs by
of the shaft.’ introducing a poster campaign to its 380 member golf
“Our S-core technology dramatically stabilises the shops across Europe.
shaft’s cross-section through the use of an internal TGI Golf estimates the counterfeit golf industry in the
carbon-fibre rib system,” explains John Oldenburg, UK alone to be worth £275 million, with many illegal
Aldila’s Vice President of Engineering. “The innovative imitation products traded on the internet to unsuspecting
rib structure increases hoop strength and stiffness so consumers. Instead of buying premium brands for a
much that it is 80 per cent greater than conventional perceived bargain, golfers are often spending money on
graphite, and up to 60 percent greater than competitors’ clubs with clubheads made from recycled tin cans and
attempts at cross sectional stabilisation.” scrap metal, shafts made of fibreglass or plastic, and
www.aldila.com grips made from lightweight rubber.
“We are contacted regularly by factories asking if we
want to sell their products, which are clearly counterfeit,”
Hi-Tec puts on ion-mask
says Eddie Reid, managing director of TGI Golf. “Golfers
who buy cheap golf equipment over the internet may
Hi-Tec is utilising ion-mask technology in its golf think they are getting a good deal, but real value for
collection for 2009, a patented plasma-based technology money comes from the expert, professional advice,
originally developed for military use, to protect soldiers custom fitting and after sales service that TGI Golf
from chemical attack. members can provide.”
Developed with technology experts P2i Ltd, Hi-Tec www.tgigolf.com
claims the ion-mask works at a molecular level by
binding polymers to individual fabric fibres. The result is
a repellent surface, forcing water and other liquids to
bead and run off shoes.
BEENRIPPED
The ion-mask is designed to keep shoes dry no matter
how wet the conditions and it is also capable of repelling
OFFLATELY?
dirt, while the waterproof shoes remain breathable and Have you ever bought golf equipment from an Internet
lightweight. Ion-mask will feature in six Hi-Tec models
auction website – thought you’d landed the deal of
the century – only to discover it’s a cheap,
for 2009, including the Pure Power I (pictured), with an
mass-produced fake?
SRP of £99.99.
Counterfeit golf clubs are the biggest pitfall for anyone shopping
online for golf equipment.
www.hi-tec.com/ion-mask
• A leading manufacturer recently claimed that of 364 products advertised
under its brand – on a well-known online auction site
– just SEVEN were genuine.
The other 357 were FAKE.
• What are you getting if you mistakenly buy
a counterfeit club?
1. Heads made from recycled tin cans and scrap cars
– not Titanium
2. Fibre glass or plastic shafts prone to breaking –
not Graphite
3. Inferior grade rubber grips that feel skinny
and peel easily
• Worst of all, a club that may not conform to the new
R&A rules for Conforming Drivers which came into effect
on January 1, 2008; resulting in your disqualification
from official competitions!
LOG OUT BEFORE YOU LOSE OUT!
Remember- If a deal seems too good to be true. It usually is!
TOGETHER WE DRIVE A BETTER DEAL
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