SGBGolf_Aug08_p28_29.qxd:SGBGolf_Aug08_p28_29 25/7/08 09:37 Page 28
C l e a n S t r i k e a d v e r t o r i a l
CleanStri
a winning
T
he most important thing about CleanStrike is the cleaning looking at the ‘business end’ of a club there’s one inescapable
formula that impregnates the wipes. And all you need to know is confidence factor to weigh up. The first golf business to take
that it works! CleanStrike seriously was the putter Wunderkind Yes! Golf.
Bet your bottom dollar they won’t have caught on yet, though. And Yes! Golf is the putter manufacturer that gave bloody noses to the
there are two reasons for this. Wall Street golf club brands by being the only brand to offer the unique
First, the majority of club golfers can’t be bothered. and extraordinary C-Grooves in the putter face. While every golf club
Second, the remainder are too fond of a little bit of ‘ritual’. They want from a driver to a sand wedge has grooves in the face, Yes! is a
clean clubs but the value of clean clubs to them is the marvelous array company whose very reputation lives or dies on the effects of its
of cleaning gadgets – brushes, cloths, scourers, gougers, buffers, grooves. And the grooves must be free of muck to function most
solvents and Swiss Army combi-scrapers – that show everyone just effectively.
how serious they are about clean clubs. At the other end of the shaft, meanwhile, the grip that serves to
“Don’t tell me a towelette that looks like a baby bum-wipe is going to connect golfer to club is constructed so that control, feel, feedback
improve my golf game!” and dexterity depend on tactility. Tactility is compromised with sweat,
Balls! That’s something else these wipes clean. And if you knew the grit and prolonged usage. Using the most favoured cleaning method
chemicals that greenkeepers put on putting greens to maintain them, of a scrubbing brush and washing up liquid, most golfers simply scrub
you’d never use your finger and spit to clean one of your Pro V1s ever
again.
But if the aforementioned bottom dollar looks in danger, go double
or quits on this…
This CleanStrike product will replace everything else one day, and
here’s why.
That majority who couldn’t care about clean clubs need to be told all
about it, because they will be grateful for the advice and they’ll show it
in repeat purchases. They see it work and they want to buy it again
and again. Their golf will improve and it will feel better for them while it
does so.
The minority who really do look after their equipment know what a
clean club looks like and feels like, so their already high expectations
are met.
The next reason has already been mentioned, but it wasn’t until the
product got its first distributor in Japan that CleanStrike realized this.
It’s the baby wipe thing. The tear-off-from-the-middle canister and the
re-sealable pouch are both packaging ideas that are proven and
trusted. As a result of this alone, Japanese retailers are very eager to
order by the pallet-load. The sell-through prospects are not in
question. And this will be the same in all markets.
Regarding cleaning golf clubs, if one starts this discussion by
28 AUGUST 2008 - SGB GOLF
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