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P G A s o f E u r o p e
A view from the
PGAs of Europe
In our regular round up we bring you the latest news from the PGAs of Europe
Golf Pride’s ‘fantastic Summit talks for heads of training
growth’ in Europe
As education with all its allied strands continues to evolve, and with new legislation
taking its effect, the PGAs of Europe is staging a Heads of Training Summit (HTS), in
Amid the current widespread concerns in business about downturns in international Lisbon, Portugal, on October 29-30, 2008.
economies comes a heart-warming report of ‘fantastic growth’ from one of the PGA of All member PGAs will be invited to send representatives for the two-day conference,
Europe’s corporate partners. that will be packed with relevant information on this most crucial of topics for
Golf Pride, the official grip of the PGAs of Europe, is continuing to set the pace for PGA professionals.
sales on the European markets with its mixture of high technology and ground-breaking Tony Bennett, the Director of
products presented in a vibrant range of colours. Education (pictured), explained:
Conor Dillon, the new Golf Pride Europe Managing Director, has delivered a glowing “The introduction of coach licensing,
progress report on the world’s No.1 golf grip brand. national recognition, transfer of
“Sales have been excellent across the board but we have been particularly pleased qualifications and freedom of
by our fantastic growth in Europe,” he said. “For 2008, we expanded the variety of movement are all important subjects
options on our most popular and high-tech grip lines to offer more colours and sizes to be debated.
than ever before, and this has proved to be an overwhelming success. The combination “The HTS will be an opportunity
of the latest technology and large variety of colour options that Golf Pride offers, gives to discover best practice and for
golfers a greater opportunity to personalise their style on the course, without members to learn from each other.
compromising the performance and feel of their grip.” Keynote speakers on a variety of
Already this year Golf Pride has enjoyed a dramatic growth in its aftermarket relevant subjects will address the
business. Key markets showing excellent signs of growth are Sweden and Germany. summit, and there will be an opportunity to debate and take part in smaller
Overall the company has witnessed a 35% increase in Europe partly due to break-out group sessions, when over-arching topics will be considered from a
consumers becoming more aware of the advantages of re-gripping their clubs regularly. regional perspective.
“Findings of the summit will be considered and will help to guide future PGAs of
Europe education policies,” he added.“During 2007 our chief executive, Ian Randell,
Golf Europe 2008 – success
commenced an exercise in gathering data and opinions, and increasing dialogue with
member countries on all our behalf. The information gained from this, along with
for the No. 1 trade fair
discussions at various meetings, is proving extremely helpful.
With two months to go before it is staged in Munich, on October 5-7, the PGAs of
Europe-endorsed Golf Europe 2008 has already attracted some 300 exhibitors on a
world-wide scale to confirm its status as the number one trade-only exhibition outside
ProSport Media Awards
Orlando. Brand leaders will abound, as always, in the enormous halls of the spacious Search is on for 2008 5-star Professionals
New Trade Centre, and will include PGAs of Europe Partners such as the Italian fashion PGAs of Europe member countries have been invited to make their nominations for the
house, Chervo, and fast-moving golf ball, Srixon. 2008 5-Star Professionals Awards, supported by ProSport Media, to be presented at
Other leading companies who will displaying their wares include: Adams, Arnold the Annual Gala Dinner in Murcia, Spain, in November.
Palmer, Back Tee, Bobby Jones, Bridgestone, Callaway, Cobra, Daily, Dunlop, Ecco, As in the previous two years, there will be three successful applicants in the ‘Full
etonic, Foot Joy, Geox, Golfino, H2O, Hi Tec, Honma, Komperdell, Lloyd, MacGregor, Members’ category and one in the ‘International’ category, all four to be selected by a
Odyssey, Ogio, MotoCaddy, Samsonite, Röhnisch, Sunderland of Scotland, Titleist, judging panel who will sift through the entries about those deserving individuals whose
Tommy Hilfiger, Yonex and many more. efforts go beyond the call of duty.
This comprehensive round-up of what’s new for pro shops and high street stores in Recommendations are not limited to PGA officials from the 37 member countries.
2009 will be complemented by sections on tourism, literature, golf magazines and Anyone wishing to nominate a PGA professional whom they feel deserves the accolade,
publishing houses. Any products and innovations presented at the show can be tried is invited to contact their PGA in order to complete a form and to submit it either by
out at the 3,000-square-metre driving range, and the popular seminar programme for e-mail or by fax.
PGA professionals will also feature. The 2007 winners were Jim Farmer (Hon Professional, Royal & Ancient GC of St
For information contact Messe München GmbH Andrews); Paul Dellanzo (Vice-President European Operations, Troon Golf); Mike
Tel: (+49 89) 949-20610, Email: Maud.Hoff@messe-muenchen.de O’Brien (Head of Education, PGA of Poland) and Dale Hayes (‘The Peter Alliss of
www.golf-europe.com South Africa’).
14 AUGUST 2008 - SGB GOLF
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