Crossover PGA learning 7/29/08 8:46 AM Page 1
PGA Distance Learning -
Improve your Skills and Your
Get with the
Bottom Line
Many Pros struggle to find the time to attend courses, which is why the PGA is
programme!
backing a Distance Learning Programme, produced by Crossover Business
Developments, to help Pros be the best they can be.
Research showed that Pros were keen to learn, but that they would also find it
easier to study in their own time, avoiding the need to travel to residential courses.
A particular need for retailing and business skills was also identified.
“We identified a real gap in this area,” explained Bruce Barnard, MD of Crossover
Business Developments, who designed the courses. “They know they need these
skills, but find it hard to commit to developing them. In creating a flexible, hands-
on distance learning option, they can improve their shop's performance as
painlessly as possible.”
Pros can reduce costs, study when it suits them - and gain up to
175 CPD points
The beauty of distance learning is that PGA members can study when it suits
them, fitting their learning around the demands of the shop, without having to
spend extra money. They can study at their own pace, with course tutors available
by email or phone. Investment is minimal, and they can earn up to 175 CPD
points from the current courses - more are set to follow.
Develop your skills with
Hands-on courses geared around the Pro's business
Most people learn best by doing things, and these courses are designed to get
Pros putting everything they learn into practice. As they study, they will also be
the PGA this summer
making improvements to the management of their shops, as well as building up a
raft of practical action plans for the future. All they need to get started is a
computer!
and gain up to 175 CPD points
The courses
We all know how important it is to keep our skills up to date - but it
can be hard to find the time, especially in high summer, and attending
There are four courses available to Pros - a merchandising seminar and a three- courses is often expensive. The PGA has the solution!
part business planning programme, all of which aim to improve the Pro's bottom
line.
1. Improve Your Merchandising - 25 CPD points
This course is designed to help Pros get the most out of their shops in terms of
creating an enjoyable shopping experience for customers. It also shows students
how to decide which product groups and suppliers to invest it, and how to plan a
pricing strategy for the best returns. Cost: £95.
2. Business Planning - Module 1: Audit Your Business - 50 CPD points
Part One forms an easy-to-use toolkit to guide Pros through the dilemmas of
product ranging and pricing, staff motivation and merchandising, promotional
incentives, attracting and retaining customers, and monitoring performance.
This is followed by an interactive retail audit which, based on their data, will help
Save time and money
Pros increase sales and profitability, improve stock turn, select the right product
mix for the shop, improve their marketing, and more.
with our Distance Learning Programme
• Practical, hands-on courses
3. Business Planning - Module 2: Financial Planning - 50 CPD points
• No travelling needed
This is another interactive programme, where the Pro enters his shop performance
• Study when it suits you
data and targets, and the model will prepare a range of financial reports, including
a profit and loss overview, balance sheet, and a cash flow statement to help
• Merchandising, business audit, financial and range
forecast accurately and see what to improve. A handle on finance is not only vital
planning – worth up to 175 CPD points!
for planning - it is also very useful for talking to the bank, or indeed getting a new
job.
4. Business Planning - Module 3: Range Planning - 50 CPD points
To find out more, visit:
The final module enables the Pro to prepare a comprehensive range plan, helping
www.crossover.co.uk/pga
him to realise which product groups work best for his shop, and showing him how
to build a 'Good, Better, Best' portfolio to suit his customer base. It will help him
or call Denise Weatherup on 0870 900-6401
make stocking decisions, and ensure his ranges will produce adequate profit levels.
Developed for the PGA by
The cost of the Business Planning Programme is £170 for module 1, for the first
year's licence (£75 per year thereafter, providing updates and new marketing data).
Modules 1 and 2 together, however, cost just £255 (£95 for subsequent yearly
updates), and Modules 1, 2 and 3 together cost £340 (£125 thereafter).
“I believe this distance learning programme can really help Pros progress,” said
C R O S S O V E R
Kyle Phillpots, Director of Education and Training at the PGA.
BUSINESS DEVELOPMENTS
LIMITED
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