SGBGolf_Aug08_p8 24/7/08 10:40 Page 8
News
Srixon & Cleveland consolidate Stuburt launches Helium Pro II
Cleveland Golf’s trio of European sales companies have been consolidated with Srixon Following the success of the Helium Pro, Stuburt has released the Helium Pro II, as
Sports Europe to form one company, representing one of the first major operational worn by David Howell.
shifts since Cleveland was sold by Quicksilver to Srixon’s parent company, Japan’s SRI The shoe features a Liquicell removable footbed developed exclusively for Stuburt, to
Sports Ltd, last December. improve comfort and reduce fatigue, and it is also designed to reduce frictional forces
The new sales outfit will be based at Srixon’s existing offices in Alton, Hampshire, on soft tissues of the body and to improve blood flow.
and all management, IT, marketing, distribution, accounts, UK customer service and The Helium Pro II is available in four colour options: white/lime/black;
credit control for both brands will be based there. white/red/black; black/black and white/black/black, and in sizes 7-12 (including half
A statement from the company confirmed the two brands will continue to operate sizes). The shoes come with a 12-
independently in terms of sales and marketing, and that the review of company month waterproof guarantee and an
operations across Europe continues. SRP of £69.99.
Stuburt has also released a
Helium Pro waterproof range for
Velcro for Ecco
men and women for Autumn
Winter 2008.
www.stuburt.com
Stuburt’s Helium Pro II
Abacus retains Solheim Cup
Abacus will be the official clothing supplier for the 2009 European Solheim Cup team.
The Swedish company dressed the European team at the last Solheim Cup, in
Halmstad, Sweden in 2007, in ever-changing weather conditions, although the
European team’s clothing arguably out-performed the golfers themselves, who lost 16-
12 to the United States.
“It was fantastic to see how our players kept their Abacus rain jackets on, while the
opposition played in sweaters, sheltered under umbrellas,” recalls Sven-Olof Karlsson,
Ecco’s Casual Pitch Velcro Hydromax managing director of Abacus. “This is exactly why our rain jackets were so much
appreciated by the players.”
Ecco has launched the Casual Pitch Velcro Hydromax line of golf shoes for women. When the Solheim Cup is played at Rich Harvest farms in Chicago next year it will
The Danish shoemaker, which is the official shoe of the Solheim Cup and Ladies serve as an introduction for Abacus to the American market, and European captain
European Tour, hopes the distinctive and functional velcro straps will appeal to golfers Alison Nicholas has been involved in planning the new tournament collection.
looking to take a step away from the norm. “I want to create an environment that makes it possible for the players to perform
Ecco’s direct-injection process is designed to ensure the Velcro shoes are extremely their absolute best and hopefully to win,” says Nicholas. “The clothes are an important
durable, comfortable and shock absorbing, and the Hydromax treatment provides ingredient in the recipe for success. Abacus did a splendid job last time and the clothes
maximum water resistance. worked extremely well.
The shoes are available in black/titanium and white/black, in sizes 36-43 and at a “Obviously the most important thing is that the clothes work, that they are
SRB of £95. comfortable and well fitting, but don’t under-estimate the importance of the garments
www.eccogolf.com being so good looking. If you look good you feel good!”
www.abacus-golf.com
New ladies’ bag
from Ram
Ram has launched the QUB3 Pro trolley bag for
ladies. The grey/pink QUB3 is lightweight despite
featuring a 14-way club divider, nine pockets and
three grab handles.
Illustrating Ram’s customary value for money, it
comes with an SRP of £69.99.
www.ramgolf.co.uk
QUB3 Pro trolley bag Catriona Matthew (left) and Iben Tinning at Halmstad in 2007, dressed by Abacus
8 AUGUST 2008 - SGB GOLF
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