INDIA Softjin v Final DR 17/6/08 09:14 Page 30
Semiconductor India
organisation is much more than a service
organisation and the team also needs to be
spread across a wide geography. Service
business helps a company to make a
footprint in those regions which is very
useful developing a trans national sales
force when it enters into the product
business
SoftJin’s Experience
One of the key aspects of a high tech
venture is to understand the emerging
technology trends and exploit them. SoftJin
has identified some of these trends in the
semiconductor technology domain and is
now pursuing a variety of growth initiatives
targeting these trends. SoftJin when started
in 2000 used to provide EDA service to in
house CAD group or other EDA product
companies. This helps SoftJin understand
trends in the EDA market and we realised
increasing cost and failure in manufacturing tools. Nirmaan helps semiconductor and to develop customised synthesis, placement
is a major concern as the process geometry EDA companies to cut down their post and routing tools. These building blocks are
is reducing. We saw a huge demand of EDA layout tool development time and effort by highly customisable blocks according to the
tools like DFM, DFY that can help design 60%. SoftJin has also developed specific needs of a particular programmable
engineers to address the manufacturing NxCompare, a fast and versatile comparison platform applied to.
issues at very early stage of the design. Also tool that can be used to compare any two
as the process is shrinking the amount of layouts or mask databases. Similarly, all FPGA and programmable
logic which can be accommodated in a chip platform companies need customisation of
is increasing exponentially. This results in There is a shift in design starts from ASIC an IP according to its market and product
the need for processing huge layout or mask to FPGA and other programmable fabrics. feature, be it low power or high speed etc.
data (in some cases excess of 100 GBs) EDA companies also need to position SoftJin has strong customer base among the
during the development of DFM/ DFY themselves accordingly. This implies that programmable platform companies and
tools. there is an increasing need for customised does IP customisation for them besides
SoftJin has developed its first flagship design tools, design IPs and design services regular IP development and licensing
product ‘Nirmaan’ which is a software targeted for FPGAs and programmable activities. As SoftJin makes EDA tools for
development toolkit capable of fast platforms. In this domain, SoftJin has the programmable companies it has detailed
geometrical operations on a huge database developed EDA building blocks that enable understanding of the architecture and as a
required for developing a range of EDA emerging programmable fabric companies result can customise any IP most effectively.
One of the key aspects of a high tech venture is to understand the
emerging technology trends and exploit them. SoftJin has identified
some of these trends in the semiconductor technology domain and is
now pursuing a variety of growth initiatives targeting these trends
30 www.semiconductor-india.com | Summer 2008
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44