p4,6,8 Business news 6/16/08 12:21 PM Page 8
BUSINESS - Sports News SGB
www.sgb-sports.com Sports and Outdoor
PUMA boot HEAD re-signs Murray
debuts at
HEAD has re-signed an agreement with tennis star
Andy Murray. The partnership will continue through
end of 2011.
Euros
Murray, who plays with the MicroGel Radical MP,
holds a current ranking of No. 11 in the South African
Following the Airways ATP rankings.
successful "I've enjoyed tremendous success on the ATP tour
launch of the new v1.08 with my HEAD racquet," said Murray. "I'm looking
Collection in January at the forward to playing with the Radical for years to come."
Africa Cup of Nations, Murray added: “I trust my racquet. HEAD produces
PUMA introduces its fantastic products and is the most used brand among
latest v1.08 the top 100 players on the ATP tour. HEAD’s technical
design, competence fulfils the needs of today’s pros and I look
highlighted by a X- forward to continuing this successful relationship.”
ray version of PUMA's leaping cat logo on footwear, “HEAD is one of the most well-known tennis brands
apparel and accessories. Launching in time for this in the world and has a long tradition of success with
summer's 2008 European Championships, the new v1.08 pros such as Arthur Ashe, Guillermo Vilas and Andre
design will be worn by PUMA stars at Euro 2008, Agassi. We know Andy will continue this tradition,”
including Nicolas Anelka (France), Mario Gomez said Johan Eliasch. “Pros like Andy help us continue to
(Germany), Freddie Ljungberg (Sweden), Alex Frei develop innovative products and strengthen the
(Switzerland), Gianluigi Buffon (Italy) and Mauro brand.”
Camoranesi (Italy). A native of Dunblane, Scotland, Murray began
Along with the X-ray logo, the new line also features playing tennis at the age of three. The 21-year-old has
vibrant color touches and creative details that are uniquely five ATP titles under his belt, including recent wins at
PUMA and allow you to 'show your inside on the outside'. the 2008 Doha and Marseille championships.
The new v1.08 boot features an X-ray skeleton PUMA cat
logo on the medial side of the boot and the skeletal outline
of the foot on the insole. A striking electric blue colorway
Canterbury links with Newport Gwent Dragons
makes the boot stand out from the rest as well as the 'brain'
pattern on the shoe's microfibre upper. Canterbury of New Zealand and Newport Gwent state-of-the-art range of garments that create a process of
Other products like the PUMA v1.08 ball and training Dragons have agreed a four-year deal, which will see the ionisation in the body, raising athletes’ performance levels
shirt also feature the X-ray PUMA leaping cat logo. Similar world’s leading rugby sportswear manufacturer supply the and speeding up recovery time.
to the boot, details on the apparel and accessories include Magners League side with first team kit and training Canterbury has also committed to fully supporting the
graphic references to the inside of the human anatomy apparel from the beginning of the 2008/09 season. Dragons Academy, Age Grade teams and community
with subtle messages related to football incorporated in the The deal, which will incorporate first team kit as well as projects aimed at developing rugby in the local area.
graphics, once again proving that with PUMA's passion for Canterbury’s revolutionary IonX BaseLayer garments, Mostyn Thomas, Marketing Director for Canterbury of
the game, its okay to show your insides on the outside. training wear and off field fashion, enhances Canterbury’s New Zealand, commented:“The deal with Newport
The new line will be supported by a new version of pool of endorsements with leading club and national sides in Gwent Dragons brings together two brands that are
PUMA's popular 'Until Then' ad campaign. The creative world rugby. The Canterbury stable currently includes World looking to use technology and innovation in order to gain
will be launched worldwide in print, outdoor, online and Cup winners South Africa, Magners League champions every available competitive edge on the field. Both
instore executions and will include PUMA's top stars. Leinster, Top 14 league leaders Claremont Auvergne and Canterbury and Newport Gwent Dragons are companies
Guinness Premiership finalists London Wasps. with similar ambitions to grow and achieve success in the
Tatton Park chooses
As part of the deal the likes of Kevin Morgan and Tom sporting arena, so this deal is seen by both parties as an
Willis will be wearing Canterbury’s IonX BaseLayer, a ideal partnership."
Aqua Sphere
My Triathlon, the tri event specialist, has chosen Aqua
Mind 4 aims to boost performance
Sphere as its official swim equipment sponsor for the
inaugural Tatton Park Triathlon on June 8th. The event Mind 4 Publications, a new mail order supplier of sport methods from sport psychology and Neuro Linguistic
races comprise an Olympic distance (swim 1500m; bike enhancement training manuals in the North West, is Programming (NLP). Using a step-by-step approach, it
40k; run 10k), a Sprint distance (swim 500m; bike 20k; run launching ‘A Mind 4 Cricket’, written by clinical is full of practical exercises and examples cricketers can
5k) and a corporate team sprint event. Aqua Sphere is hypnotist and sport therapist, Paul Maher. This is adapt to make huge leaps forward in their performance
supplying prizes for the fastest male and females out of the probably the only published work totally dedicated to and in their life.
water, donating a significant quantity of its award-winning cricketers so they can improve their potential by The bi-monthly magazine, Cricket World, will be
goggles and masks, and the team will be available at the overcoming any mental limitations. publishing excerpts from this manual, starting with the
event for product advice and fitting expertise. Most sports people use their minds against May/June edition and a paperback version will be
Offering every product for the water, including a series of themselves, limiting their physical gifts by not training available from AuthorHouse Publishing in August 08.
high performance tri wet suits which has gained critical their mental skills. Results in cricket depend on using the For details how to order a copy of ‘Mind 4 Cricket’,
acclaim, Aqua Sphere is best known for its revolutionary mind effectively. please email:
mind4@merseymail.com
wide angle goggles and masks which deliver an amazing 180 ‘A Mind 4 Cricket’ is for players of all levels, coaches Future Mind 4 manuals planned will cover
degree vision and a superb anti-leak fit. and those involved in the cricket set-up, to learn proven Bodybuilding, Football and Tennis.
8 JUNE 2008
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