p4,6,8 outdoor news 6/16/08 11:41 AM Page 6
BUSINESS - Outdoor News
SGB
www.sgb-sports.comSports and Outdoor
AMG expands team to
SPOT gets a real run-out
At 3am, Monday 12th May 2008, a multi-national, inter-
drive forward growth
agency rescue operation was sparked by a Danish man in a
Scottish glen using SPOT, the World’s first emergency
AMG Group continues to grow its sales and marketing satellite messenger system.
departments with the appointment of five new recruits, This is the first documented rescue initiated by SPOT in
adding to its ever-expanding workforce. Europe after its release just two months ago. Niels Vinter,
To meet increasing sales demands, Phill Cook, Andy 60, was rescued after he sent a Global Positioning Satellite
Parish and Mickey Rossall have been brought on board (GPS) message to a SPOT emergency call centre from his
to join the AMG Sales Division, taking up the posts of location in Glen Etive, 15 miles south of Fort William in
Territory Manager. Scotland. Vinter, who currently lives in Sunderland, had your exact location, is required. Anyone who likes to enjoy
Phill joins the team bringing with him over ten years pressed the emergency button when he became the great outdoors knows how unreliable mobile phone
of outdoor sales experience, and is responsible for the incapacitated with acute abdominal pain whilst attempting signals can be in remote areas.”
South West and South Wales area, on his new a coast-to-coast trek across Scotland. Rescue coordinator Flight Sergeant Tim Dickinson said:
appointment he commented: "I look forward to giving It is to be understood that without the device the man "This was a perfect example of excellent cooperation
AMG's customers a service that they can rely and depend would have been stuck in great pain for a lot longer before between the Police at Fort William and the military search
upon to the benefit of all." it was known he was missing and may have perished. and rescue services. We have rescued a Danish tourist in
Taking responsibility for the North and Midlands The emergency message was passed from the GEOS the Scottish mountains following an emergency call from
regions, Mickey Rossall is perfectly positioned for his Emergency Response Centre in the USA to Fort William the USA, using a Royal Navy helicopter and coordinated
new role having previously worked with brands such as Police Station who immediately contacted the RAF by the Royal Air Force."
Quiksilver, Tenson, Columbia Sportswear and Aeronautical Rescue Coordination Centre at Kinloss, SPOT has been in distribution in Europe since March
Smartwool. Moray. The RAF team, who coordinate the UK’s search 2008, following a successful introduction in the USA
Andy Parish will also be taking up a third Territory and rescue helicopters, scrambled a Royal Navy Sea King where it has saved many lives already. The device, priced at
Manager position, working on outdoor and snow brands from Prestwick, Ayrshire to rescue the Danish tourist. The £149.95, offers a vital line of communication with friends
and is responsible for the South East of England area. man was taken to hospital at Fort William where he is and family when you want it and emergency assistance
Andy has a background in ski Instruction and joins currently receiving treatment. when and where you need it. Users can check in with loved
AMG Group from Lockwoods where he was a Ski SPOT is the first device of its kind, using the GPS ones, allow others to track their progress or call for help.
Hardware Manager. Andy Comments: “I am delighted to satellite network to acquire coordinates and a commercial The device has already received global recognition and
form part of the AMG team and I’m sure my satellite network to send out locations. Greg Tees, a has been awarded the 2008 Innovations Design and
background in Ski will be put to good use.” representative from SPOT Europe, said: “It is heart- Engineering Award from the Consumer Electronics
AMG’s Marketing Department is also changing since warming to know that SPOT played a major part in saving Association.
Alastair Moodie, the Director of Marketing moved to the this man’s life. It is a perfect example of why a device like To find out more about SPOT and how it works, visit
newly formed services division. SPOT, which uses satellite technology to communicate www.findmespot.com.
Responsibility for AMG groups marketing division
will now be headed up by Sharon Aitken, Marketing
Manager of AMG Outdoor and Snow Brands.
Coleman UK appoints Mike Kerry as Key Accounts Manager
With over eight years of marketing management Coleman UK has appointed Mike Kerry as Key Accounts this one. A seasoned outdoor professional with an excellent
experience in industries as diverse as road and rail Manger, where his responsibilities will include managing the track record, his breadth of varied retail and product
transport, healthy foods and drinks and IT, Sharon North / Scotland areas in addition to developing and experience will add an excellent dimension to the team and
joined AMG group to take up her position at the end of managing key accounts across the UK. will assist in really driving the business forward in this
2007. She has now been awarded the ultimate task of Mike joins Coleman from outdoor specialist retailer Go- region.”
moving AMG brands forward from a marketing Outdoors where his role as Head of Buying has garnered With over 10 years experience in the outdoor industry
perspective. him extensive relevant industry experience and in-depth and a keen interest in outdoor pursuits, Mike has gained a
Combining her passion and love for the outdoors with product knowledge. Previously, Mike held a number of key wealth of product knowledge and industry insight, making
her knowledge and understanding of marketing, Sharon roles within the outdoor industry with Taunton Leisure and him a valuable member of the Coleman team.
will be taking on responsibility for the growth and Terra Nova Equipment. Mike can be contacted on 07808 902058;
development of the division. Announcing the appointment, Andrew Noble Coleman mkerry@colemanuk.co.uk. Head Office is on 01275
Sharon commented: “I am delighted to have the Sales Director, Specialist Channels said: “Mike joins 845024.
opportunity to drive the marketing of the AMG brands Coleman UK at an exciting period of expansion for the For further information on the product ranges please
portfolio forward, working in partnership with retailers company, paving the way for challenging new roles such as visit www.coleman.eu or www.campingaz.com
and developing meaningful communications with our
consumers.”
Land Rover footwear pushes on
The marketing team has already seen a significant
growth and has recently added two new faces to the The legendary Land Rover brand has stepped into fashion and function.
team. footwear for the SS08 season offering a wide selection of Lace up and slip on styles feature heavily in the Land
Adelle Hopkins has been appointed as Marketing boots and moccasin styles, which reflect the Land Rover Rover range, which boast curved slip resistant, non-
Administrator, providing much need support to the brand values of comfort and durability. marking, rubber outsole’s offering maximum comfort.
team from an administrative perspective and Will Arneil The lace up ankle boots possess attention to detail, The hand stitched detail and high quality suede material
has been appointed as a Graphic Designer where he will which are designed to tackle the toughest terrain in the makes the collection both practical and modern. The
assist the continued effort to drive the brands forward utmost comfort. The Classic unisex Moccasin style Land Rover Moc shoes are an ideal choice this
visually through its marketing materials and design. footwear designed for men and women, offer the Land Autumn/Winter 08 season for supreme comfort,
Rover consumer a more traditional shoe, combining both durability and reliability.
6 JUNE 2008
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