p4,6,8 outdoor news 6/16/08 11:39 AM Page 4
BUSINESS - Outdoor News
SGB
www.sgb-sports.comSports and Outdoor
Berghaus helps out stand-up comedian New Personal Location
Berghaus is giving its support to stand up comedian Mark
Unit through Vickers
Olver, who has decided to walk to the Edinburgh Festival
this year, from his home in Bristol. Mark will set off on his The BackTrack by Bushnell is the solution to one of the
410-mile journey in early June and intends to rely on the nation’s greatest annoyances; trying to find your tent at a
kindness of strangers to put him up as he heads north, music festival, your car at a shopping mall or your hotel in
having booked no accommodation. Each night of the a strange city. This unique new unit uses GPS technology
hike, Mark is also planning a stand-up gig, to raise money in an easy-to-use, hand-held format. Simply push one
for hospices across the UK. button to save the location of your tent, car or hotel, get
Mark is scheduled to perform his on with your day and the Bushnell BackTrack will guide
new show at the Edinburgh Festival, you back to that point with clear distance and direction
called Ramble On. He is going to instructions. With such wide appeal, the BackTrack is
write material for the performance likely to be in the pockets, backpacks or handbags of
during his walk, based on his thousands by the end of the year. A hard-hitting PR
experiences along the way. Mark campaign encompassing newspapers, general interest and
will be joined by fellow comics for specialist magazines will raise awareness and drive sales to
some stretches of the 35-day walk stockists.
and he will be appearing on local out of my comfort zone. People in general don’t The Bushnell BackTrack will retail at £49.99 and will be
radio stations en route to try to find do enough to leave their comfort zone, because available in August. Retailers interested in taking stock of
people willing to put him up, as well we’ve got everything we need at home. the first delivery are advised to contact distributor J J
as organising the nightly gigs. Half “We can look at the world on Google Earth, Vickers & Sons Ltd without delay on tel: 01634 201284 /
of the money he raises will go but that’s not the same as experiencing it. I’m a email:
info@jjvickers.co.uk.
towards Help the Hospices, the lazy comic who spends so much time sitting in
hospice movement’s national cars, buying sandwiches from petrol stations. I’m
charity, the rest to local hospices rubbish at staying in B&Bs and tend to stay in
near the various gigs. more expensive hotels because it’s easier. This is
Berghaus has supplied Mark with my way of seeing Britain and meeting real people,
clothing, footwear and a rucsac, and which you don’t get to do when you’re on the
is going to help publicise his walk and fundraising efforts. road. The prospect is petrifying!”
A special page has been created on the Berghaus website – Mark sets off on June 9, with a fundraising party at
www.berghaus.com/ourworld/ourteam/profiles.aspx?tea Jesters Comedy Club in Bristol the night before. His route
m=18 – on which Mark will be blogging as he makes will take him up through Monmouthshire and
progress along the route. Everyone will be able to read Herefordshire towards the Lake District, before heading
how he’s getting on, find out where he will be performing east towards County Durham, then up the east coast to
and of course there will be a link to his personal Edinburgh where he hopes to arrive on July 16 in good
fundraising page,
www.justgiving.com/markolver. time to finalise preparations for his Festival show, Ramble
Mark commented: “I’m doing it because I want to get On.
Craghoppers launches GORE-TEX range for AW08
Craghoppers has announced a partnership agreement fabric lining which gives it weather beating 100 per cent range it combines up to the minute styling with the
with GORE-TEX for their AW 08 range. This new waterproof qualities. Sleek, stylish and designed with amazing technological attributes that GORE TEX fabrics
partnership has allowed the use of breathable membrane individual tastes this Winter Jacket gives a stylish bring. We have created a unique collection of jackets that
fabric technology in the World First and the Outdoor functionality not seen in outdoor wear! we’re all really proud of.”
Wear ranges. The Women’s New World Jacket is miles away from
Uncompromising on comfort, quality and looks, the traditional waterproof outdoor wear. This ultra-cool
range incorporates leading-edge design blended with contemporary mac is set to be a timeless classic - perfect
advanced technology for exploring a favourite city in style as using it to shield
and Craghopper's from all weathers and terrains on international trekking
unique styling. holidays. The jacket comes slightly longer in length and
Highlights from the features the GORE-TEX Performance Shell waterproof
range include: construction coupled with stylish patch pockets and belt
The Men’s World to give a truly unique statement.
First Winter Jacket is a GORE-TEX also appears in the Bear Grylls Survival
first rate travel jacket range by Craghoppers; the Paclite Jacket is a modern,
with smart classic contemporary lightweight construction using GORE-
styling and top designer TEX Paclite shell polyester twin face. Perfect for packing
credentials. The real pay or travelling and available in bold Bear colours. The most
off though is inside, fashion forward Paclite jacket on the market today.
with a cleverly concealed Craghoppers MD Jim McNamara said: “We are
genuine GORE-TEX delighted to be working with GORE-TEX on this AW
4 JUNE 2008
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