This page contains a Flash digital edition of a book.
p3 Contents JUNE SPORT 6/20/08 11:43 AM Page 3
www.sgb-sports.com
SGB
COMMENT/CONTENT
Sports and Outdoor
B
y the time you read this, we'll be in the middle of the European
Championships, and of course there's no England team
competing. Well, none of the Home Nations made it, in fact,
APPLICATION
despite superb efforts from Northern Ireland, Wales and
APPROVED
Scotland, and a really poor effort by England.
Many retailers were hit by not selling England shirts, we
ISSN 1757-7276
read – but how many independents were seriously
affected? Not that many, I would bet, because the volume of England football
Datateam shirts are sold through big box retailers, at prices the independent can only
Publishing Ltd
dream of. But is there any money to be made in football shirts? In non-
England shirts? I believe there probably is. Most football fans, myself included,
London Road, Maidstone,
love the game for itself. The idea of a tournament without England is, while
Kent ME16 8LY. annoying in the extreme, the chance to watch football unencumbered by
Tel: 01622 687031
emotion, and therefore to enjoy the game in its purest form.
Fax: 01622 757646
People buy shirts for all sorts of reasons. I have several that are nothing at
all to do with the club I support, including a Kaizer Chiefs shirt (nothing to do
Editor:
with the band either, I've had it for more than 10 years) and a Barcelona shirt
Jon Bruford
(though my current favourite is a Turks and Caicos Islands shirt, Prostar's
01584 877177
jonbruford@yahoo.co.uk
first-ever international shirt – you wouldn't believe the amount of
compliments I get in it!). Often it is because they feel the team the shirt
Contributor: represents has some sort of aspirational meaning for them. Italy shirts are
Jack Lynes - Sports Trade
usually very easy on the eye and Italy is always aligned with style. Portugal
Publication Manager
shirts are usually a beautiful colour and their players are creative, their play
Paul Ryder
attacking and again, stylish. Argentina shirts are popular with fans because
01622 699105
of Diego Maradona's status as one of the greatest players ever, despite the
Email: sgbuk@datateam.co.uk 'goal' against England; Brazil shirts are all style and one of the game's most
distinctive colourways, and of course they scream success.
Subscriptions &
Circulation:
With all this in mind, I am thinking of emailing Umbro to suggest England's next
Karen Wright home shirt, instead of the traditional white, should perhaps be brown.
www.sgb-sports.com
Jon Bruford, Editor
01622 699109
jonbruford@yahoo.co.uk
Production Editor:
01584 877177
Brian King
SPORTS
Administration:
Karen Wright
4 SPORTS NEWS 14 NEW PRODUCTS
01622 699109
The latest news from around the The latest gear highlighted
Transcription:
industry.
Helen Farrass
10 ADIDAS AT LORD'S
16 JACK MEETS…
The new kit launch promises a
Neil Stacey gets together with our
Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air Mail);
Single Copies: £6.50 (inc.p+p) Subscriptions include SGB Sports and
bright future for shops stocking
roving reporter and we find out
Outdoor Guide to the Trade, the only annual directory published for the UK
sports and outdoor industry. Subscribers to SGB Sports and Outdoor are
cricket gear. Jack Lynes attended
about Poivre Blanc, a promising
entitled to receive SGB Sports and Outdoor Newsline free of charge, to the
French women's tennis range.
weekly emailed news service, instead of paying £180 per annum. 12 BRAND PROFILE – TIMEX
Datateam Publishing Ltd 2002. All rights reserved No part of this
publication may be reproduced, stored in a retrieval system, or transmitted There's an awful lot to the Timex
18 ARKWRIGHT
by any means, electronic, mechanical, photocopying, fax, email, recording
or otherwise, without prior permission of Datateam Publishing Ltd.
brand – we interviewed Vice The Voice of the Independent gets
President, Marketing Herbie a snooker cue where the sun
Calves to find out what. don't shine…
Cover Story . . .
SGB
Sports and Outdoor
www.sgb-sports.com
The partnership voice for the trade
SGB Sports and Outdoor is the UK member of the European Sports Trade Publishing Group, a
co-operative of leading business magazines. ESPG partners exchange news and publish
Sports Retail Europe, the only pan-European sports trade magazine – free to SGB Sports and
Outdoor subscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd
(Spain), Sportfack! (Sweden) and Sportimyyja (Finland).
Sports Industry Awards official supplier www.sportindustry.biz/awards
For information on
Gold Gym contact
Accredited supplier
to the STAG Group
01908 512216
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51
Produced with Yudu - www.yudu.com. Publish online for free with YUDU Freedom - www.yudufreedom.com.