p12,13 teko 6/16/08 11:51 AM Page 12
teko - Outdoor Retail
SGB
www.sgb-sports.com
Sports and Outdoor
If the sock fits…
Anatom recently started distributing teko socks, a brand that stakes its claim as 'the best socks for
the planet' thanks to their hardy environmental credentials; Anatom's Managing Director Gordon
Fraser told us more about the product.
C
ustomers are more aware of the interesting to us than a general sports market like football, environmentally friendly, or eco-friendly company and
environment than ever, so stocking goods cricket, rugby. that’s vital for the future. Our strap line for Anatom is ‘the
where you can vouch for their enviro- When it comes to socks, we really see the sock as an future now’, we pride ourselves on being a future-
credentials is a good move. teko's socks interface between the foot and the shoe focussedfocused company; now you’ve only got to read
are packaged in the friendliest way possible, and if we take the foot, the sock, the the newspaper, get on any web site and everyone’s talking
down to new packaging that uses 50 per cent less insole and the shoe and you put it about the environment but there are very few companies
recycled card than before, and uses soya-based together you can have a very true system, who are doing anything about it, maybe because they’re
inks. But there's a lot more to the brand, as a true performance fit looking at every an established businessses or they’re in an industry where
Gordon Fraser told us… aspect of, and component of, the fit. it’s difficult to do these things. Being in the sock business,
This is something we’ve been involved I would say teko is relatively unique in terms of its
SGB: Gordon, what is Anatom? in now for 15 years, running position but it’s totally unique in terms of its
Gordon Fraser: We’re an Edinburgh-based specialist independent training academies for commitment and pragmatic approach to the
distributor of niche products to the sports lifestyle, specialist footwear retailers. whole supply chain.
medical and industrial markets.
It’s all driven by feet really; where we see an SGB: How long have you been distributing teko SGB: What materials are used in teko
opportunity to work in fitting feet, and where the result is socks? socks?
meaningful, it usually means it’s got to be performance GF: Since late January this year. GF: They use a range of
footwear then that is us. materials, one of the most
The lifestyle part of that is probably the part where we SGB: Presumably as distributors you look around for important ones being the
operate in that business through one of our brands – ‘life interesting product, product that fits in with your beliefs and teko-EcoMerino which is an
is good’ – but the other markets are very much your credibilityo as a company – presumably teko just fits organic wool, certified by GOTS [Global Organic Textiles
performance. The performance footwear aspect of that comfortably into that? Standard], and that is to give wool a shrink resistance.
businesses is what interests us, so niche sports markets – GF: Very comfortably. It's not only that it’s got a very Most wool suppliers will wash it in chlorine or a chlorine-
for example outdoor running, cycling, we’re actually just technical performance aspect to it but it’s challenged the based solution to take away the shrink which in 'old
breaking into the golf market, those markets are more supply chain and the manufacturing processes to be an language' is a super wash, which people have been doing
12 JUNE 2008
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