p4,6,8 outdoor news 6/16/08 11:49 AM Page 8
BUSINESS - Outdoor News
SGB
www.sgb-sports.comSports and Outdoor
Haglöfs extends its circle of friends Timberland launches
The importance that Haglöfs places on product • Bruce Goodlad – mountain
development is second to none, and a clear example of guide and writer.
limited edition 'Tree
this is their pan European team of 'friends', an informal Bruce runs The Mountain
yet highly qualified test team of extreme climbers, Adventure Company based in
certified mountain guides, multi-sporters, elite athletes Chamonix, a small mountain
Shirts'
etc who all get to test out the product in the toughest guide company offering a wide Timberland has collaborated with three UK-based
conditions possible. range of ski and creative artists to create a collection of six limited edition
When the 'friends' are satisfied with a product, it's mountaineering experiences. t-shirts.
likely that the consumer will be too. He has been climbing and The guest artists are: Rob Ryan, a visual artist
For 2008, joining the likes of Ola Skinnarmo, Alain mountaineering since leaving school and has worked full specialising in paper cutting and screen-printing whose
Hubert and Claes Grundsten will be the following team time in the mountains since 1995. Bruce has instructed work has featured in Vogue. Andrew Tomlinson, a graphic
of Haglöfs UK Friends: and guided all over the UK, Europe, Russia, Nepal and designer who has worked with leading brands including
Antarctica. His love for the mountains and mountain Paramount and Sony Ericsson. Valero Doval is an
• Duncan McCallum – television presenter and adventures embraces all aspects of mountaineering. In illustrator who has created work for clients including
journalist, covering events such as BBC Live Climbs, Ice addition, he is a regular contributor to Climber magazine. Kenzo, BHS and Orange. Each of the artists were selected
World Cup, Tiree World www.mountainadventurecompany.com for their use of nature as an inspiration for their art.
Windsurfing Cup, World The three selected artists were invited by Timberland to
Champs MTB. • G2 – outdoor activity company. create unique designs based on trees, nature and the
Duncan is a committed Collectively known as G2 are Nick Etheridge and Mike natural environment. The brief requested the artists to
adventure sport exponent Gale, both fully qualified and highly skilled instructors gain inspiration from Timberland’s green brand values
and an ex-competition rock who offer courses/activity breaks on a whole range of with a contemporary twist and tap into the brand’s
climber, having made many outdoor activities including: alpine skiing, telemark attitude and relationship with the outdoors.
notable first ascents in the skiing, winter walking, hill walking, rock climbing, The limited edition “tree shirts” consist of six designs
late 80's and early 90's. mountain biking, canoeing/kayaking and snow and ice with each artist stamping their trademark style onto the t-
Duncan became known climbing. shirts. Rob Ryan’s designs reference the environment,
as a leading extreme cameraman shooting Based in Aviemore, Scotland, G2 has now developed to depicting leaves and twigs in a cut-out format. Andrew
commercials, dramas and features world over, offer the full range of activities for people of all ages and Tomlinson’s illustrations focus on a landscape and a tree
including the BBC's groundbreaking climbing series all levels of experience, including an alpine ski school and Valero Doval’s creations depict the inside of a tree
The Face and The Edge. This culminated in the www.g2outdoor.co.uk trunk and a winged tree.
extraordinary C4 TV documentary The Abyss that All are made from 100 per cent organic cotton made
followed an expedition that completed the first (and Kim George – specialist in telemark ski coaching. with eco dyes and printed using earthy tones. The entire
only to date) descent of Low's Gully of Borneo's Mt Kim is an International Ski Instructor in both telemark collection will be in store from August 2008 and will be
Kinabalu in 1998. and alpine skiing, offering courses in the Alps. In the priced at £10 (wholesale). Stockists will include
Duncan also fronted the ambitious plan to develop a Summer months he is director of Frontiers, an education Timberland own retail store plus whole accounts such as
National Rock Climbing Centre for Scotland, and he program in wilderness and woodland survival. Kim has House of Fraser.
single-handedly raised over £2.2 million pounds for the over 30 years of continuous professional experience of
project. working outdoors.
Kim is also an avid mountain biker, working in Italy as
Salomon chalks up two
• Berwyn Evans – mountain guide and instructor. a Maestro MTB designing and leading extreme MTB
Berwyn has been climbing routes.
more awards
and mountaineering for over www.ski4real.com www.frontiers.uk.net
30 years and during this time Having clinched the Innovation award at Slide for their
has climbed grade VI ice and • James Thacker – mountaineering and climbing Custom Shell Boots,
E5 6b on rock. He has been instructor. Salomon has received another accolade. Fall-Line
based in Snowdonia since Based in the Peak District, James offers courses on all Skiing has named the Custom Shell Boot programme as
1983 and has worked as an aspects of mountaineering and climbing through his the winner of their ‘Innovation of the Year’ award. The
outdoor pursuits instructor company James Thacker Mountaineering. James has been patented custom shell technology allows perfect
in centres such as Plas y an active climber for over 15 years, many of his first customisation of Salomon’s CS boots, so allowing
Brenin (the National climbing experiences being on the 'Gritstone' edges of the snowsports stores the ability to offer the best fitting, most
Mountain Centre). Much of this work was guiding and Peak District. James climbs frequently throughout the comfortable boots on the market.
instructing in and around the spectacular Snowdonia UK, and more recently in arctic Greenland, the European In a tightly fought battle, Salomon’s Lord Ski has been
National Park as well as training and assessing Alps, the Hebrides and Outer Isles. James holds the named Fall-Line’s Ski of the Year 08/09. During
instructors of the future. Mountain Instructor Certificate (MIC) and for the past 10 testing, the Lord stood out as a
He qualified as a Mountain Instructor (MIC) in 1988 years has been an active member of Edale Mountain classic all-mountain ski for many
and as an International Mountain Leader in 1994; is a Rescue Team. levels of rider, in all types of terrain. It
member of the Association of Mountaineering www.jamesthacker.co.uk uses Rocker Technology: Salomon’s
Instructors (MIA) and British Association of progressive inverse camber for a new
International Mountain Leaders (BAIML). He also With such a formidable pool of experience to draw generation of manoeuvrability and
works as a part time inspector for the Adventure upon, Haglöfs will gain valuable feedback and maintain flotation never seen before.
Activities Licensing Service. its position at the leading edge of product development – Trade enquiries, call
www.berwynevans.co.uk and consumer satisfaction! 01276 404982.
8 JUNE 2008
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