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Videobet and Unicum form joint venture
Paltronics continues to enjoy
Playtech’s wholly-owned Videobet subsidiary has signed a
rapid growth across all
joint-venture agreement with Unicum Gaming Group. Under the
geographic regions and has
terms of the agreement, 500 Bling multi-game machines in a
added more than 25 new
land-based configuration will be installed in several casinos
license One Link centralised
across the Ukraine. for
systems in the most recent
year, linking over 25,000
slot machines and an
average 200 displays per
installation. In the MidWest
alone, the One Link Media
now powers almost 10 new
systems, and One Link Slot
links an additional 5,000
plus games in blue chip
Gameprom reaping the
rewards from CasinoLink
Casinolink Media, a jackpot and media display package, has been
deployed throughout many gaming operations worldwide. Bulgarian
operator Gameprom has been singing the praises of its rich functionality
and easily navigated user interface enables operators to centrally select,
manage and distribute the promotional content and eye-catching jackpot
animations shown on any of their networked media devices.
gameon jackpot promotions which we Gaming’s Casinolink management
PROGRESSIVE GAMING anticipate will boost our gaming system across its entire enterprise.
revenue,” he explained. At the time, Casinolink was prima-
Earlier this year Bulgarian opera- Dave Waters, vice president of rily selected by Gameprom for its
tor Gameprom unveiled its new Europe, Middle East and Africa for comprehensive Mystery and Pro-
Wide Area Media Solution from Progressive Gaming, added: “Game- gressive Jackpot engines; its player
Progressive Gaming, marking one prom has always been a forward tracking capabilities; and its ability
of Progressive’s most significant thinking operator and was our first to manage a multi-site operation
Casinolink Media systems in Bulgarian Casinolink user of Slot such as theirs. Progressive Gaming’s
Europe, connecting over 400 Accounting, Player Tracking, and full range of modular Casinolink
gaming machines throughout Mystery and Progressive Jackpot software is also designed to support
Gameprom’s ten electronic Management. It is really pleasing to every aspect of today’s modern
casino sites. see them take the next step forward gaming operation, for example: the
The Casinolink Media system with us and implement an estate management and consolidation of
will allow Gameprom the flexibil- wide media solution that comple- slot machines and table games;
ity required to enhance the appeal ments their existing technology, account-based wagering; server
of its jackpot displays; as well as to creates excitement and imparts based gaming; player marketing;
play dynamic advertising, stream- information to their customers.” and cash desk operations.
ing TV broadcasts and other tar- Their decision is not a surprising Since its introduction, Game-
geted promotional content to its one. As one of Bulgaria’s premier prom has utilised Casinolink to
customers. slot operators, Gameprom is acutely maximise its profitability; to
It is sophisticated software that aware of the positive effects that increase its appeal to the local
can, for instance, split the layout of advanced gaming technology can market; and to differentiate itself
each networked display into multi- have on their operation. from other local operators. It now
ple regions. The result is similar to In 2002, they purchased their offers a sophisticated range of
picture-in-picture on a regular TV first Mystery Jackpot controllers localised and wide area jackpots
but with many more possibilities. from Progressive Gaming and they to their clientele that are simply
Gameprom is especially excited by were satisfied with the results from not possible with stand-alone con-
this feature as they plan to play the outset. The success of these trollers. Furthermore, Gameprom
jackpot animations together with controllers led Gameprom to care- has established Bulgaria’s first
streaming sporting events to fully consider its future jackpotting player loyalty and bonusing
promote their slots and sports strategy. They soon came to the con- program, whereby players are able
betting operations at the same time. clusion that, as the Bulgarian to earn group-wide bonus points
Tzvetomir Naydenov, owner of gaming market was steadily matur- on any of their 400 Casinolink slot fully increase their operating effi- progressive jackpots; and a cen-
Gameprom, is convinced of its ing and both operators and their machines in any of their electronic ciencies and to move their business tralised player loyalty scheme. We
potential. “We intend to use Casino- customers were becoming more casinos. These bonus points can forward and, hence, Gameprom has believe that this sets us apart in Bul-
link Media strategically to enhance technologically aware, they would then be redeemed for rewards made plans to further expand their garia. Now we are also leading the
the vibrant atmosphere within each need to employ a high level of inno- such as cash-back offers and prize Casinolink solution in the future. way with Progressive Gaming’s
of our venues and to strengthen the vation in order to stay ahead of their draw tickets. Georgi Stefanov, assistant Casinolink Media system and are
Gameprom brand. Casinolink competition. In this way, Progressive Gaming’s manager of Gameprom, concluded: expecting to realise a correspon-
Media will give us more control Therefore, in 2005, Gameprom Casinolink technology is continu- “We were the first operator in Bul- ding increase in customer visits,
over our in-house marketing and elected to implement Progressive ing to assist Gameprom to success- garia to offer wide-area jackpots; slot play and turnover as a result.”
Atronic Systems’ Chain Reaction goes live in Germany
lookingforareaction Systems’ Chain Reaction and includes two large new things for our players and Atronic Systems cashless us as we receive great
ATRONIC SYSTEMS Mystery Jackpot concept. overhead TFT screens we really liked the concept of solution chip cash and the feedback with regards to our
Schleswig-Holstein has chosen displaying animation themes ‘Shared winnings’ that Chain second to install Chain system solutions, both positive
Atronic Systems’ Chain a Chain Reaction jackpot wheel and celebration wins. The link Reaction offers.” Reaction. and constructive. We are
Reaction went live for the with 12 sectors, which includes has been configured to ‘hit’ Schleswig-Holstein already Atronic Systems’ regional always working closely with
Schleswig-Holstein two Chain Reaction symbols approximately every hour operates with several of sales manager, Alex van den them and appreciate all
Spielbanken group in their and monetary prizes starting at including a Chain Reaction hit Atronic Systems’ Galaxis Brul, added: “We are very comments given about our
Flensburg casino in April. 20 euros up to 100 euros. every six to seven hours. modules including Star|Slots, pleased with the inclusion of products. The group
Players at Casino Flensburg The Chain Reaction bank Slot director for Schleswig- Star|Marketing and Chain Reaction into Casino operations are well maintained
now have the chance to share consists of ten slot machines Holstein, Meik Lorenzen, said: Star|Cashless. They were the Flensburg. Schleswig-Holstein and they have a slot mix based
in the winnings with Atronic with a 10 cent denomination “We are always looking out for first user in Germany of the is an important customer for on their players needs.”
28 July 2008 • suppliernews
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