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Development of the Cotai Strip is moving fast to fill the demand
While it may be a few years before Asia overtakes the rest of the world in terms of
economic output, as many predict it will, as far as gaming is concerned, it is already
clamouring at the gates. G2E Asia proved that investment in the region by both operators
and suppliers is paying off handsomely, report by Hugh Sorrill and Phil Martin.
Asia Rising: Macau leads a
major shift in world gaming
tigertiger roulette orders and poker ficult to defraud. since its debut last year, with
Storming G2E
G2E ASIA tables being installed in two Exhibitors from Eastern
Asia: IGT’s Star
more than twice as many atten-
Macau casinos in recent times. Europe, a stronghold of manu-
Wars game
dees coming together to learn
The fact that analysts are pre- But to put things in perspec- facture for the machines, had
might help boost
about new and upcoming
dicting that Asia’s booming tive VIP baccarat accounted the latest versions not only of the mass appeal trends that will affect gaming
casino industries could surge for 55.76bn patacas roulette but also sic bo, which
of slot machines
in Asia, see the latest products
past the revenues of those in (
in Macau
€4.48bn), baccarat for has a strong base in the region. and technologies available for
the United States by 2012 says 16.21bn patacas (€1.3bn), However, other games and casino resort properties, and
pretty much everything about mini baccarat for 304m other forms of multi-player develop the business connec-
the potential growth of the patacas (€24.4m) and roulette were also apparent, notably tions that will enable them to
Asian sector. for just 371m patacas electronic baccarat which IGT further their business goals.”
Led by the huge increase in (€29.8m) in 2007. was promoting. TCS John Another general consensus
Macau casino profitability, With VIP action in all Asian Huxley was also showing emanating from this year’s exhi-
Asia’s Gross Gaming Revenue markets, but especially Macau, tables for roulette and sic bo bition floor was that Asia is, of
for 2007 came in at between the major contributor to rev- that are croupier led but course, much more than simply
€10bn and €13bn compared enues, quality tables are played electronically the burgeoning Macau market.
to €22bn in the US. always in demand, so some of Although Macau may not Malaysia has long since
In a survey carried out by the world’s finest makers of be a slot-dominant market, hosted one of the world’s
the American Gaming Associa- tables, including, roulette there are nevertheless large leading casino resorts whilst
tion in the build up to this year’s wheels, displays and other and growing numbers of
The Lisboa Casino and the
Grand Lisboa represent
Singapore will be lifting the
G2E Asia, 80 per cent of the 23 ancillary products were at G2E machines available: numbers
simultaneous strategies by
curtains on two gargantuan
industry executives, analysts Asia in strength. With new doubled between the start and
Stanley Ho to appeal to both old
casino resorts, one next year
and academics polled, said venues under construction in end of 2006 with over 13,000 and new markets in Macau and the other by 2010. The
Asia’s dominance was very Macau and elsewhere in the now installed. Aristocrat Philippines, already a major
likely or likely, prompting Frank region, there is a large amount remains dominant, having long market, is tipped for heavy
Fahrenkopf, president and CEO of business to be had. experience in the various growth, with a host of big name
of the American Gaming Asso- Table games mean chips, markets, however, other man- operators lining up for a slice
ciation, to comment: “The which can represent a large ufacturers are also making of Philippine gaming action
results foretell a remarkable expense for operators. But their mark thanks to the following a change to gaming
future for the Asian gaming fraud is a big issue, so many are expanding demand. laws which look set to allow
market. There is no doubt this opting for chips laden with Slot manufacturers, several Macau-style licence partner-
is an exciting time in Asia for security features, which come of whom were at G2E Asia in ships with state-run Philippine
the gaming industry.” at a price but one most are their own right for the first Gaming and Amusement Corp.
The strength of Macau has willing to pay. Manufacturers time, all stressed the impor- Thailand and Taiwan are
clearly been the major but not such as Gaming Partners Inter- tance of creating games aimed close to legalising casinos, and
the solitary factor. Described national and Matsui reported specifically at Asian players in even the Japanese are looking
by one analyst recently as huge interest. However, RFID- the local language where their stand, many with impres- Exhibitions, replicated the to introduce legislation paving
being like ‘Vegas on steroids,’ enabled chips have not yet appropriate. Cultural sensitiv- sive top-boxes in with the boom time in Macau and the the way for casino introduc-
the former Portuguese colony made a huge impact, although ity to traditions of luck and fate grand Asian symbols of luck. wider Asian region with exhi- tion. Casinos are thriving in
surpassed the Las Vegas Strip some operators are beginning were evident in games featur- Back to the Macau market bition space increased more lesser known countries such
in terms of GGR back in 2006. to specify it to help especially ing dragons, lucky numbers, itself and the SAR government’s than three times than last year. as Burma and Nepal with a
Since ending Stanley Ho’s in back-of-house operations. colours of good fortune, decision to freeze the develop- The expo has moved from the total of 12 countries in Asia
40 year monopoly in 2002, Cards are also big business etcetera. However, there was ment of any new projects, to many floors of the Macau already having legalised casino
Macau’s 11 casinos have with security again a primary also a place for games based on set junket commission at 1.25 Tower Convention and Enter- style gambling.
become 29 including two factor, although not durability: universally popular ideas, per cent and to review table tainment Centre to the vast With the opening of three
described as the world’s players are brutal with cards, notably licensed themes such numbers in Macau’s casinos, exhibition floor of the Vene- casinos last year, South Korea
biggest in the Venetian and bending them so hard, they as IGT’s Star Wars and WMS’ might curb the number of tian Macao which spanned now has total of 17 casinos,
Sands Macau. In the first are almost folded. Packs are Monopoly, for example. casinos in the region but it 8,000 square meters, featured one of the largest number of
quarter of this year gaming only used once, offering signif- Unlike in more established doesn’t look like curbing GGR. more than 175 exhibitors from casinos in Asia. With Vietnam
revenues increased more than icant repeat business. slot jurisdictions, multi-level Operators and analysts see 25 countries and attracted and Cambodia also providing
60 per cent year on year to The market for multi- progressive/mystery jackpots the freeze as a positive move more than 5,000 gaming indus- operators with increasing
$3.72bn (€2.39bn), more than players throughout Asia is very have been introduced into as it will stop unnecessary try executives. GGR there is little surprise that
the Las Vegas Strip and Atlantic strong, with Cambodia and Macau at the same time as the competition and will drive up It was perhaps apt that the PricewaterhouseCoopers pre-
City combined. The VIP market Vietnam particularly keen. main influx of slots them- spend per table. Indeed, share Venetian Macao, rated as the dicts Asia-Pacific gambling to
accounted for 67 per cent of Macau has also proven to be a selves, due to their ability to prices of both US and Hong second biggest building in the reach 19.9bn by 2011.
the live market with Baccarat surprisingly good market, attract players to good games Kong-listed companies with world, should host the new It will be interesting to see
accounting for the vast major- given the penchant for table and keep them playing for casino assets in Macau surged and improved Asian expo. just how much G2e Asia will
ity in 2007. Other games are games. Operators like the longer. Almost every manufac- following the news. Fahrenkopf added: “G2E grow if such predictions do
coming, with a spate of machines because they are dif- turer had a jackpot system on G2e Asia, organised by Reed Asia has grown tremendously become a reality.
22 July 2008 • macaureport
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