a p o w e r f u l
t o o l o r a
t h r e e -r i n g
c i r c u s ?
Neuro linguistic programming
(NLP) is all the rage in certain
circles, but in business it is
important to choose the right
trainer if you want the best
results, says Nik Burrows
from Corporate Jedi
I
t’s difficult to get away from NLP at
the moment. At any development or
training function, in any conversation
with a consultant or coach, and in most
business publications (particularly in the
ads section!) a reference to NLP will occur
at some point. So what’s the fascination?
How has NLP become the hot topic of the
moment and attracted the urban myths
that come with mass appeal and exposure?
Try asking Jeeves or googling ‘NLP’:
Welcome to the three-ring circus! You’ll find
page upon page of promises ranging from:
• “A practical solution to understand
how people communicate”
• “Read minds, cure all ills and become
a legend in your own lunchtime”
• “Coming soon... a life-changing
event in a town near you!”
As unlikely as some of these claims may
be and as clear as it is that some of this
is all about making money for the clever
salesman, surely there must be more to
NLP than the industry that has grown
around it? To really consider NLP and its
application to a business environment it is
vital to separate the hype from NLP itself.
So what is NLP?
For me the answer is different things
for different people and not all things to
all people.
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