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Web 2.0
Insight
host them on the corporate intranet. The
A helping hand or a
bloggers and their friends (or occasionally
and often more interestingly, enemies)
carry on conversations about work
hindering, hyped-up
projects, competitor activity, new policies
and procedures and, in one case I heard
of, their vasectomy (I so wish I was making
phenomenon?
this up) and the rest of the corporate world
ignores them, happy because at least
know they don’t have to overhear these
conversations in the lift.
With new technologies set to revolutionise
User-generated content also includes
the world of learning, Robin Hoyle
discussion boards, where questions may be
posted and answered and individuals can
questions the hype surrounding learning 2.0
be directed to sources of information, the
daddy of which is the Wiki. Wikepedia is
extremely successful, and often trustworthy
I
t seems to be impossible to open a catch up with all those folk who appear at
– it has over 15 million hits per hour
magazine about people development, every conference and exhibition you go to).
worldwide and of course that’s why it
or consult a website or read a company
is useful. Where blogs are undoubtedly
brochure, without being bombarded There’s blogs – or weblogs. What started
opinion dressed up as fact, Wikipedia
with stories about how web 2.0 is going as a way for web-savvy individuals to
takes opinions and divergent views and
to change the learning landscape. User- share links to sites has now become a
smoothes them out through the power
generated content and the web as a kind of online diary with anyone feeling
of user editing to create something that
collaboration space is everywhere – and free to share their thoughts and opinions.
is more or less reliable. In a corporate
yet might it be nowhere at the same time? Some of these from respected individuals
environment, the wiki seems to be some
who have been published extensively
kind of document repository where those
First let me outline what I understand to elsewhere are actually very interesting,
in the know have uploaded contents from
be web 2.0. You’ve got social networking thought provoking and useful, but then
their hard drive (and sometimes it seems
– MySpace and Facebook have been huge, if they’re being published elsewhere in
like all of their hard drive rather than
that there’s no denying – and yet the use what way is this user-generated content?
appropriately edited highlights) and others
of these tools in learning seems limited to Isn’t it just another way for the big names
can trawl through these documents looking
providing a few people with opportunities in an industry to get their opinions and
for anything of use. Of course, this kind of
to network (there’s an e-Learning interest research out there? Many organisations
repository is only ever as useful as its index
group on Facebook, for example, so you can actively encourage individuals to blog and
and I have yet to hear anyone •••••
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