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6 PrecisionMarketing Response Awards in association with the International Direct Marketing Fair
Judges
Trevor Pettit Adrian Robertson Philip Slade
Executive creative director
T7F London
Trevor started his career in Australia, before Adrian began his direct marketing career in the Although an industrial design graduate,
moving to the UK in 1988 to join Saatchi & financial services and mail order industries in Philip’s first job was at Smash Hits magazine
Saatchi as integrated creative director. He has the Eighties before specialising in the telecom- before accidentally landing a role as an art
also worked at Carlson Marketing Group, and munications and more recently, travel sectors. director at Saatchi & Saatchi. By 1991, he was
Donor Cardwell Hawkins. He was most recently Adrian recently left his role as head of market- creative director of IMP (now Arc) and he left to
chief creative officer of Euro RSCG Skybridge, ing for Disney Destinations International, form Hicklin Slade & Partners in 1998. Seven
but left in earlier this year. where he had worked since 2004. years of later he left to form Passion in 2005,
which was later, merged into the Pulse group.
Chris Strange Chris Whitson Charles Ashby
Head of brand strategy Planning partner Blue Business
Lloyds TSB Stephens Francis
Whitson
SUPPLIER JUDGES
As head of brand strategy, Chris led the devel- After a stint at Faulds and Navigator in Edin- Charles has worked in senior data planning
opment of Lloyds TSB's ‘for the journey’ strat- burgh, Chris made his way round some of Lon- roles for agencies including OgilvyOne Cape
egy, ensuring consistent delivery through the don’s finest agencies before settling at CMW Town, Wunderman and Rapier. He joined Air
line and resulting in some of the most differen- where, as planning director, he set up the depart- Miles in 2005 and was responsible for manag-
tiated communications in the category today. ment from scratch. In 2004, he joined forces with ing the company’s data collection an cleansing
Prior to Lloyds TSB, Chris held a number of Ben Stephens and Neil Francis to launch programmes. He left earlier this year to join
roles in retail and financial services. Stephens Francis Whitson. Copenhagen-based B2B agency Blue Business.
Jon Cano Lopez Noel Warner Richard Webster
Managing director Managing director Communications Director
Ai Inc Direct DLG
SUPPLIER JUDGES SUPPLIER JUDGES SUPPLIER JUDGES
In 1992, Jon founded Altwood Systems. After 11 Previously group account director at Black Cat Richard is responsible for DLG’s commercial
years Altwood was sold to Claritas and Jon before it was sold to WPP, Noel has over 15 years and operational compliance and for directing
was maintained as managing director. 2004 saw of direct marketing experience and founded Inc communications with the remit of promoting
Claritas acquired by Acxiom where Jon spent Direct in April 2000. Inc Direct’s clients include the company at every level both internally and
three years leading the European Data Services Sony Home Entertainment, The Carphone externally. He was responsible for setting up
division. He then joined Ai as director of strate- Warehouse and Travelbag. DLG’s telephone-based lifestyle data collection
gic Development before becoming managing programme, and was part of the management
director in 2007. team involved in the successful MBO in 2006.
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