PMS_AWARDS_p043 22/4/08 18:09 Page 43
PrecisionMarketing Response Awards 43
Supplier of the Year
WINNER
tomer strategy – at Resolution, says: “Brightsource
has proved it can deliver the quality of service we're
Brightsource
looking for – a fast and informed response to
enquiries, short project lead times, consistent prod-
Brightsource offers full service management of uct quality – but it is also proactive in putting for-
direct marketing print campaigns. It was formerly ward alternative ideas and understands our needs.
known as Target Direct Print, but changed its name “We like the team we work with – solid project
in January 2008, to reflect the breadth of specialist management skills, backed up by in-depth knowl-
services clients can now call on. edge of direct marketing, a friendly service, and
Brightsource has dramatically widened its serv- delivered with a smile.”
ice offer during 2007. Having established itself as ment). This is an impressive uptake, given that the
the leading print management company specialis- last three of that list were only introduced in early
ing in direct marketing campaigns, it has now 2007, and the postal offer was only launched in HIGHLY COMMENDED
expanded by adding the following complementary May/June 2006. The core print management serv-
DQM
services: ice continues to attract new clients, such as Reso-
a71 Ramped up its downstream access postal service, lution. Other significant wins during 2007 included DQM Group is a data value management specialist
Fastrack, (launched mid 2006) to the point where it Lloyds TSB (Personal Loans), Edinburgh Festival helping major data owners, leading direct mar-
is now used by 90 clients, and has handled 70 mil- and CAFOD. keters and Government/trade bodies protect and
lion items of mail Long-standing clients such as the Salvation grow the value of their data assets. Its core prod-
a71 Introduced integrated data processing and docu- Army and the Royal British Legion continue to ucts and services range from developing data strate-
ment composition workflows which are dramati- entrust the company with their complex, high vol- gies to data tracking, compliance auditing and data
cally improving time to market for major clients ume fundraising campaigns. For example, it has aggregation/development services.
a71 A rigorous and well-researched approach to car- now managed the Salvation Army’s Annual Christ- The company believes continually developing
bon footprinting of direct mail campaigns, and the mas Appeal for the last six years. new products is crucial to achieving its business
practical steps clients can take to reduce the envi- This is the largest single fundraising campaign objectives both for growing business with existing
ronmental impact of their print campaigns. in the UK, and this year comprised a total of 17.5 customers and for winning new accounts. Recent
These new services have delivered impressive million communications across 24 different format examples of this focus and commitment include:
results. In 2007, Brightsource increased its turnover executions, utilising direct mail, door-drops and a71 The List Abuse Register and Annual Survey to
from £14.2m to £24.5m – an increase of 72 per cent. inserts. monitor and highlight the growth in data misuse. It
PBT was also up by over 30 per cent, from £408,000 There are two areas of strength which differen- has identified since 1996 tens of thousands of cases
to £538,000. These results continue an upward trend tiate the company from its our competitors: staff, of potential data misuse for data owners to investi-
that the company has enjoyed over the last six and ‘lean service’ approach. gate, recover revenues lost and help drive out ille-
years, with turnover figures for the last three years Over the past six years, its has built a market- gal use of data
increasing by an average of 60 per cent year on year. leading concentration of expertise in managing a71 www.datameasures.com, (in pilot), a new index
This success all stems from organic growth and is complex direct marketing campaigns. and benchmarking data bank to track best practice
directly attributable to exceptional client service Staff retention is exceptional – it has had 100 per and help raise standards in data management
and relentless innovation. cent staff retention over each of the last three a71 Data Information Pack, an investigation and due
Exceptional client service is demonstrated by: years. Only two staff have ever left Brightsource diligence product for companies committed to
a71 100 per cent client retention levels in the six years it has been in existence – and understanding, protecting and growing their data
a71 Word-of-mouth recommendation, leading to 50 per both of these have been for ‘life change’ decisions asset value
cent of new client wins during 2007 (10 out of 20) (one to become a teacher, and the other to open a a71 A new Data Compliance Auditing Method for data
a71 Very high scores achieved in regular client restaurant). owner clients to monitor use of their valuable
reviews of all aspects of our service World-class manufacturing companies like Toy- through third party resellers
The company’s track record of innovation is ota have shown that you can offer top quality at low a71 A new Home Movers Data Service for Royal Mail,
demonstrated by listing some of Brightsource’s prices, delivered with industry-leading efficiency helping major direct marketers reach this valuable
firsts: and speed. Why not in print management too? audience of people and businesses on the move
a71 First print management company to introduce By applying the principles of ‘lean supply' – con- a71 Revision of the Royal Mail Business Changes
certified pdf workflows and ISO 12647 colour man- tinuous improvement and the elimination of waste, File, a business data hygiene tool.
agement Brightsource has proved that clients no longer have The effectiveness of its products and services is
a71 First (and still the only) print management com- to choose between quality, speed and price. It does best demonstrated by how they are often embedded
pany with a directly managed downstream access not just deliver measurable cost savings in year one, into clients’ systems, processes and product range.
postal service – no other print manager or produc- it aims for continuous reduction in those costs in For example for Yell, from beginning with a basic
tion house has direct access to Royal Mail’s local subsequent years. It regularly reviews workflows data tracking service the company is now a funda-
distribution centres with clients to simplify processes and minimise mental element of protecting all access points of
a71 The only company in the UK to offer a fully inte- touchpoints – to give a faster, more agile service. Yell’s valuable data whether through Yell.com, list-
grated print and postal management service Investment in the latest pre-press technologies ings or in directories with Yell using DQM too for
a71 The only print management company with an and collaboration tools help it deliver ever- the first stage of their legal process.
integrated data processing and document composi- smarter solutions. Evidence of the success in this In the past five years, sales and profits have
tion workflow. approach is that Brightsource has been the most quadrupled, and it has won numerous industry
All of Brightsource’s clients (just over 90 of efficient company in the print industry for the last awards. DQM is demonstrably helping its clients
them) are already using at least three out of its port- four years. (Based on sales/employee ratios achieve major successes, protecting and growing
folio of five services (print management, postal reported in PrintWeek Top 500 Survey for 2004, 2005, the value of their important data assets. In short, it
management, data processing/document composi- 2006, 2007.) is making a real difference for its clients and the
tion, carbon footprinting, campaign/pack develop- As Victoria Horth, marketing manager – cus- data industry as a whole.
Finalist
EuroDirect
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