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“It’s Customer Services. They want to know
who prepared the data for the mailing.”
The marketing strategy is flawless. The campaign Why not get meta-morphix on your side?
creatives are looking good. The mailing has even
been despatched on time. Our data experts can help you protect your brand,
maximise response levels and reduce mailing costs.
Then the problems start.
You’ll find we provide a fast and efficient
Response is down and complaints are up. service embracing the latest advances in cleaning,
Customer Services are placating customers who screening, data appending and de-duplication
have received multiple mailings or who have using the most up to date processing technology.
requested ‘no mail’. The MD is writing letters of
apology as a consequence of mailing customers As a starting point, try our free data audit. This
who have died. Royal Mail is delivering sack loads can provide powerful insights into your customer
of postal returns and non deliverables. Worse still, and prospect data, and even show how much
the call centre can’t follow up responses because you could save on your next mailing.
most of the telephone data is incorrect.
It may also save your neck.
Of course, it has nothing to do with IT, admin
procedures, list suppliers or the mailing house. Contact our sales team on 020 7089 6400
or via e-mail at sales@meta-morphix.com
So it must be your fault.
meta-morphix limited, 7th Floor, New London Bridge House, 25 London Bridge Street, London SE1 9SG
www.meta-morphix.com Tel: 020 7089 6400
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