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4 PrecisionMarketing Response Awards in association with the International Direct Marketing Fair
Judges
John Townshend
Creative partner
Rapier
CHAIR
John is one of the pioneers of the broadening
of direct response thinking into mainstream
media. His campaign for Cable & Wireless won
Gold for three successive years at the
DMA/Royal Mail awards. He has won awards
in a broader range of media than any other
UK creative and his latest work includes Vir-
gin Media and Lloyds TSB.
Mike Cavers Marc Michaels Phil Nunn
Executive creative director Director of direct and Partner
Chemistry relationship marketing Trinity Communications
Communications Group COI
SESSION CHAIR SESSION CHAIR SESSION CHAIR
Marc is responsible for ensuring COI are ‘excel- Phil has spent 18 years in media, starting at
Mike is a driven, passionate creative with many lent practitioners of direct marketing’ across BBC Worldwide and then from there to Publi-
years’ experience across all communication four teams. He has worked on major Govern- cis’s Optimedia. He joined Manning Gottlieb
channels. He has built award winning creative ment campaigns for 20 years involving direct OMD in 2003 as director of direct, digital and
departments at Cato Johnson, Limbo, Payne mail, door drops, email, contact centre, field data. Before co-founding Trinity, he was man-
Stracey and Publicis Dialog. He is a Member of marketing, CRM and campaign evaluation aging partner of Manning Gottlieb OMD.
D&AD and a Fellow of the Institute of Direct (through COI Artemis) across all major COI
Marketing. clients.
Heather Westgate Gavin Wheeler
Managing director Managing director
TDA WDMP
SESSION CHAIR SESSION CHAIR
Passionate about direct marketing, Heather is Before founding direct marketing agency
a true advocate of industry awards. She has WDMP in 2002, Gavin spent over 17 years client-
chaired the committee of the DMA (UK) side from brand manager to marketing director,
Awards for three consecutive years and including stints at Toyota, Lexus, Cable & Wire-
believes that the recognition and celebration less, ntl and finally at
Amazon.com. WDMP’s
of excellence is fundamental to the develop- clients include The Carphone Warehouse,
ment of the industry. Chelsea FC and British Gas.
Steve Aldridge Symone Beard Hugh Bishop
Co-founder, chairman and Junior account director Chairman
creative partner Crazy Horse Brand Meteorite
Partners Andrews Response
Aldridge
Under Steve's creative guidance the agency has Symone has over eight years’ marketing experi- Hugh started his marketing career in the retail
won the highest creative accolades in the indus- ence both client and agency side. She was pro- sector. Wanting a more creative environment, he
try including DMA Grand Prix and numerous moted last year, having worked on a range of moved agency side and held positions at
Campaign, D&AD, and DMA and Precision Mar- brands including The Children’s Mutual, Bat- Y&R/Wunderman and Marden Kane. Hugh set
keting Awards. In 2005, Campaign voted him the tersea Dogs and Cats Home, AMP and Fiat CV. up Meteorite in 1999, which now has a staff of 55
number one DM creative director. He is a fre- She jointly won the Precision Marketing ‘Young and an impressive client list including the COI,
quent judge for the industry awards, and is pas- Account Team of the Year’ award 2005. Costa, Royal Mail and BlackBerry.
sionate about excellence in creativity.
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