PMS_AWARDS_p003 22/4/08 17:26 Page 3
PrecisionMarketing Response Awards in association with the International Direct Marketing Fair 3
Contents
Judges 4 Welcome to the 2008 Precision
Best Automotive 9
Marketing Response Awards in
association with The Interna-
Best IT 10
tional Direct Marketing Fair.
Best Product Innovation 11
For the past 12 years, the
Best Business to Business 13
Response Awards have been
Best Financial Services 15
rewarding great and innovative creative
thinking that gets results, and this year we
Best Responsive Press Initiative 16
have seen a record number of entries – very
Best Service Innovation 17
heartening in these so-called turbulent times.
Best Utilities and Public Services 19
Of course, things have changed from the
early years, when direct mail was king. These
Best Charity 21
days direct marketing is now a mainstream
Best FMCG 22
medium and incorporates the vital 3Ds of
Best Use of Art Direction 23 direct, digital and data.
Best Travel and Leisure 25
The challenge the pre-pubescent digital com-
munity faces is measurability – page views
Best Green Campaign 27
and clickthroughs are all very well, but
Best Digital Media Initiative 28
without proof that a marketing campaign has
Best Responsive Inserts / Door Drop
directly led to a purchase, it risks losing
Initiative 29
credibility.
This year, I am delighted to welcome back
DM Futures – Young Account Team /
John Townshend, creative partner of Rapier,
Individual 31 as our chair. Together, we have brought
DM Futures – Young Creative Team /
together a top line-up of judges, experts
drawn from all sections of the industry –
Individual 32
client companies, agencies and trade bodies –
Best Contribution to ROI 33
and I’d like to register my thanks to them all
Best Home Shopping and Retail 35
for giving up their time to help us this year.
Best Responsive Broadcast Initiative 37
And thanks to the team at Rapier for all their
work on the marketing of the Awards.
Best Integrated Campaign 38
I trust you will have a great evening.
Best Direct Mail Initiative 41
Charlie McKelvey
Supplier of the Year 43
Editor
Brand of the Year 45
Client Marketer of the Year 47
Agency of the Year 49
Grand Prix 2007 51
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