PMS_AWARDS_p005 22/4/08 15:18 Page 5
PrecisionMarketing Response Awards in association with the International Direct Marketing Fair 5
Judges
Chris Catchpole Matthew Davis Adrian Gregory
Creative partner Creative partner Managing director
catchpole&friends Ruby DQM Group
Before catchpole&friends, Chris was associate Matt has more than 15 years’ experience in direct Data value management specialists DQM Group
creative director at Harrison Troughton Wun- marketing, having started his career at WWAV help leading organisations protect and grow the
derman. He has also had stints at TMW, Bates, Rapp Collins. He then worked at Smith Bundy value of their data assets. Adrian has over 20
Saatchis and Lowe Direct. Chris is a regular Carlson, and TMW before joining Hall Moore years’ experience in data and direct marketing
speaker on creativity and copywriting. Awards CHI (now CHI & Partners). Matt left the agency and sits on the IDM and DMA Data Councils and
include three DMAs in 2007, silver at 2006 earlier this year with creative partner Richard DMA Best Practice Committee. Outside of data
Campaign Direct and two golds at 2005 DMAs, Megson and. together with David Miller, co- he is an enthusiastic social golfer, Reading and
plus five Cannes Lions Direct nominations. founded Yellow Brick Road’s direct agency, Ruby. England supporter.
Nigel Grimes Enda McCarthy
Director of customer Managing director
insight DraftFCB
RBS Insurance
Nigel has worked successfully client and agency Enda has worked on some of the world’s best
side as well as a stint at running his own con- brands – Nike, HSBC, Coca-Cola, P&G, GM and
sultancy. He has over 20 years’ marketing expe- Oxfam – at some of the world’s best agencies –
rience, gained at marketing suppliers including Publicis, CDP, Euro RSCG and JWT. He is a
Carlson, Archibald Ingall Stretton and Digital founder member of the Guinea Pigs and a sea-
Data Analysis (DDA) in addition to being son ticket holder at Stamford Bridge.
employed or consulting at Parcelforce, Royal
Mail, BT, Centrica, O2 and Airmiles.
Lisa McCormack Dave Mullen Jane Ostler
Brand and marketing Creative director Director
director of acquisition Story Digital UK
Virgin Media
Lisa started as a statistician, then worked in the Dave worked as a dreadful illustrator before he Jane Ostler is a director at Digital UK, the organ-
brand team at Orange, before joining Telewest. discovered that a career in marketing meant isation set up by the UK’s public service broad-
There she initiated the rebrand of the company, that he could commission talented people to casters (BBC, ITV, Channel 4, Channel 5 and
transforming marketing effectiveness and win- work for him while he basked in the glory. He Teletext) to lead the switchover to digital televi-
ning creative awards, as she did for her ‘If You has since won over 130 international marketing sion. She also has experience of working in both
Can, You Should’ campaign for Cable. Since then awards. In 2002, he and three other directors set creative and media agencies (Ogilvy, JWT and
she has managed the £50m acquisition market- up Story – the best selling agency. In September MindShare) and was an early exponent of digi-
ing budget for Virgin Media. 2007, Story became part of themission® group. tal media.
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