SpAIN
SME & CONSUMER NEWS
Magirus expands partner forums
Ingres removes
charge, and are encouraged to visit the ‘Vendor
UNITED KINGDOM
licence cost barrier
Village’ where they can speak directly with vendors.
VALUE-added distributor (VAD) Magirus is rolling Magirus’ Northern Europe VP Andrew Binding
EUROpE
out its Channel Connect seminars across Europe to (below left) hopes partners will make the most of
bring vendor and reseller partners closer together. the event. OPEN Source provider Ingres has announced the
The event was first held in Germany and then “This is a terrific opportunity to get vendors launch of the Ingres Partner Programme, which
Spain, and the UK is next on the list. face to face with vendors. We’re getting aims to showcase partners achieving success using
Speakers including analysts and vendors such partners to expand their breadth and depth of the open source business model.
as BEA Systems, understanding of new technologies, and identifying The intention is to help partners from the start,
EMC, VMware opportunities,” he says. by increasing margins, reducing costs and removing
and Vizioncore “If a partner is working in area ‘a’, this is a up-front licenses to make projects more affordable
will meet with UK chance to say to them, why don’t you look at area and allow system integrators a wider share of the
resellers first on ‘b’? For instance, a hot topic at the moment is total solution.
Wednesday 14th security in virtualisation.” Rukash Kumar, VP of the Global Partner
May at Oulton Binding says that Magirus is keen to add vendors Programme, says the new programme, including a
Hall in Leeds, which can help partners develop value-add. “We’re new website, will help “retain and recruit” partners.
then Tuesday interested in vendors that can enable business “Our model is unique. Our partners can make
20th May at The partners in new areas, that offer opportunities to annuity as they renew their subscription, making
Berystede Hotel develop the services business.” it financially worth it to work with Ingres. Through
in Ascot. Any resellers interested in attending the the partner portal they will have access to product
Resellers can seminars should call Magirus on +44 (0) 1344 401600. development, marketing information and updates.”
attend free of www.magirus.com The open source business model should help
partners enjoy a predictable revenue stream of
Russian web growth relies on local players support subscriptions while the appliance business
model is designed for faster realisation of increased
RUSSIA
Measures Europe Russian revenue. The programme is designed to cater to
THE fast –growing Russian Federation independent software vendors, original equipment
Internet market shows a Average Minutes per Visitor 1,515 1,078 manufacturers, VARs and software integration firms
strong reliance on local brands. Average Minutes per Usage Day 91 82 through its three-colour system.
comScore’s latest study of Russian Average Pages per Visitor 2,753 2,322 The highlight of this is the Gold level partner,
Internet usage revealed that the Average Pages per Usage Day 166 177 where partners will have the opportunity to gain
average Russian Internet user Average Usage Days per Visitor 17 13 “maximum opportunity and support” for creating
went online 13 days in February, strategic global revenue streams and increased
spent an average of 82 minutes per day online, leading the way, so it’s clear that there are strong margin opportunity.
and consumed 2,322 pages of content during the opportunities for Internet-based businesses as this Robert Thornton-Davidson, Sales and Marketing
month. While not as much as the rest of Europe, market continues to expand.” Director at solutions provider, and Ingres Partner,
the usage is rising fast. Google lags in Russia. In February, Yandex led Sandyx Systems, thinks the situation is attractive to
“The Russian Internet market has been all search properties with 47.4 % of all searches new partners. “The removal of the upfront licence
experiencing rapid development, with its audience conducted in Russia, followed by Google Sites fee and the “Open Source” message is a good
growing 25% during the past year,” says Linda (31.2%), Rambler Media (9.7%), Mail.Ru Sites (7%), and move for attracting new customers to the Ingres
Boland Abraham, comScore Executive Vice Yahoo! Sites (1.3%). partner’s stable of products.”
President. “Several Russian Internet brands are www.comscore.com “I believe that it proves that Ingres are now a
serious player, have a positive message to tell and
Metro commits to bricks and mortar in Germany
a direction which will be forged by the growing
GERMANY
hypermarkets and Kaufhof department stores, number of partners they have.”
made revenues of €8bn in the German consumer IT research and advisory company Gartner,
DESPITE the growing influence of the Internet in electronics market in 2007, a year-on-year increase expects revenue from the open source market to
the German IT retail market, Metro says it intends of 4.7%. The German CE grew 2% on average. grow from $274m (€173m) in 2008 to $753m (€477m)
to keep faith with its Saturn and Media Markt “Media Markt and Saturn will continue their in 2011. See partner event feature
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stores. With online players like notebooksbilliger. international expansion with more than 70 new
OUR ANALYSIS
de posting impressive results (see page 11), it may store openings each year. We will also continue
come as a surprise to some that Metro will open to extend our German network of consumer An impressive bunch of partners, but the wider
a further 10 bricks and mortar IT stores this year in electronics stores. In Germany, we are seeing the view about Open Source is that it is not going to
Germany alone. potential to open more than 10 new stores each get the sort of boost that companies like Microsoft
Metro, which also sells IT products through year,” says Metro spokesman, Moritz Zumpfort. can put behind their products. Ingres needs to be
its Metro Cash & Carry wholesale stores, Real www.metrogroup.de
18
very selective and smart about its message.
10
18 ApR 2008
It0807 - 8-11_SME_news.indd 10 16/04/2008 11:02:23
OUR ANALYSIS
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