CR65-p52-Supplier 2:SJC-Casino Review 16/2/08 23:25 Page 1
casinoreview
Lubov Loginova is the new CEO of Unicum extremely effective and make this Harrah’s Entertainment has selected IGT’s sb NexGen displays for installation on more than
Loginov
Gaming. Valery Klesov, who was CEO before, appointment absolutely logical.” Loginova
Harrah’s
60,000 Harrah’s slot machines as part of Harrah’s next generation of Customer Relationship
a set to
has become a member of the company’s added: “Unicum Gaming is considered the Marketing (CRM) capabilities. The NexGen display is a patented interactive touch screen
Board. Chairman Boris Belotserkovsky said: undisputed authority on the Russian and CIS
opts for
LCD communications device that will be used for a wide range of player communications,
lead “Lubov’s appointment to this position is a gaming market. During 2007 an excellent IGT’s sb promotions, interactions and rewards tied to the Harrah’s Total Rewards program. IGT’s
Unicum
natural stage in the company’s development. team of professionals was put in place who
NexGen
Steve Morro said: “This agreement demonstrates IGT’s complete commitment to open
as CEO
Lubov is the symbol of Unicum Gaming. Her can fulfil any task. Over the next two years
energy, knowledge of the market, authentic Unicum Gaming is set to join the international
displays
network architecture as evidenced by Harrah’s use of its own custom software integrated to
key components of IGT’s sb System and sb-enabled NexGens as the interface, as well as
approach and mobility are well known, leaders of the gaming equipment market.” interfacing with other non-IGT casino management and gaming systems used by Harrah’s.”
Bally and
Magic
Dreams
Harrah’s
to
distribute
to take
CTC
in UK
domestic
distributionchannel
MAGIC DREAMS/CTC
success
UK based MD Gaming
International has signed an
exclusive distribution deal
global
for UK and Ireland with
European casino equipment
supplier CTC.
In the last 16 years CTC
has continued to expand
throughout Europe and
Harrah’s is looking to take some of the tie
currently enjoys a healthy
ups it has with Bally in its US casinos right percentage of the table
through its portfolio of international venues,
gaming equipment sector,
as the two companies look to prove the
claiming exclusive
agreements with some of
strength of their product across the world. Europe’s largest operators.
“We are very happy to be
internationalties ment that it continues to gaming. “Bally has been a and proprietary PRISM inter- millions of Harrah’s Total now focusing our attention
BALLY TECHNOLOGIES bolster its international provider of choice in supply- active customer relationship Rewards cardholders who on the UK market, where
product portfolio and infra- ing the operational, account- management initiative. play the company’s 60,000- we believe with our new
Bally Technologies and structure. Bally is developing ing and management systems Under the licensing agree- plus slots. partner, our quality
Harrah’s Entertainment have more games and systems that support our industry- ment, which is also subject “We are very excited about products and competitive
extended their domestic rela- technology specifically for leading Total Rewards capa- to Harrah’s corporate extending our partnership pricing will ensure we will
tionship to provide key international markets and has bilities that enhance our approvals, execution of defin- with Harrah’s to supply these be an interesting option for
casino slot and gaming man- recently opened new sales guests’ experience through itive agreements and receipt system products internation- operators,” said Edvin
agement and marketing and support offices in Spain interactive entertainment of regulatory approvals, ally and cutting-edge promo- Lobinch CEO of CTC.
systems for Harrah’s interna- and South Africa, with a offerings. Under this new Harrah’s can implement tional and downloadable MD James Illingworth
tional operations. Mexico City office slated to agreement, Bally will also Bally’s new promotional and credit features worldwide,” was delighted with the new
The transaction is subject open this spring. become a key software sup- downloadable credit features said Richard Haddrill, CEO of agreement and believes an
to Harrah’s corporate “We’re pleased to be plier for our casino and as an integral part of Harrah’s Bally Technologies.“The f lex- opportunity in the market
approvals, execution of defin- extending our relationship gaming management systems Total Rewards marketing pro- ibility and configuration is there. “The name of CTC
itive agreements and receipt with Bally Technologies as at our current and planned grams worldwide. options built into our prod- will not be too familiar at
of required regulatory we pursue an aggressive international operations.” Harrah’s PRISM initiative, ucts will allow Harrah’s to present for UK operators,
approvals. global growth strategy,” said Bally also announced that an acronym for Personalized build on the existing however, anyone involved
Bally and Harrah’s commit- Tim Stanley, Harrah’s Enter- Harrah’s has licensed Bally Real-time Interactive Slot strength of its player-loyalty in the European market will
ment to work together inter- tainment chief information Power Winners and Power Marketing, is designed to program and manage their know they are a major
nationally comes on the heels officer and senior vice presi- Promotions technologies for introduce unique CRM fea- business both domestically player with a very
of Bally’s recent announce- dent of innovation and use as part of Harrah’s new tures and capabilities to the and globally.” successful track record. This
is an exciting time of
growth for both companies
and we look forward to this
Denmark gets Atronic’s first Cash Fever WAP
continuing with the signing
of this distribution
document.”
cashlink separate casino giving the In response, Atronic’s
ATRONIC Danish players a very regional sales manager
dynamic bonus link with lots Michael Seils commented:
Atronic’s globally popular 4- of fun and excitement. “Cash Fever has seen
level jackpot linked gaming The latest versions of four extreme success all over the
concept Cash Fever is of Atronic’s exciting game world. Atronic is very proud
about to grasp players in titles; Bamboo Forest, IC to introduce this multi-level
Danish casinos. The Cash Treasures, Crystal Lake and jackpot product into a
Fever link will replace Frenzy Fruits will be installed nationwide WAP environ-
Denmark’s current WAP on the new link. ment for the first time ever.”
(Wide Area Progressive) Casino Copenhagen’s slot Stuart German, Atronic’s
which operates across six manager Henrik Larsen said European sales director,
casinos. “We are looking forward to added: “We are delighted to
The current WAP oper- the change-over to Cash have reached this stage in
ates on more than 55 Atronic Fever and are expecting the Danish WAP project,
e-motion cabinets in casinos increased game play on the something we have been
located in Copenhagen, Atronic machines. Further- working on together with the
Odense, Marienlyst, more, I am happy that in the Danish Casinos since 2004.
Aalborg, Aarhus and Munke- course of this huge project The use of a multilevel pro-
bjerg where players have the our existing local Cash Fever gressive jackpot system as a
opportunity to win a single- WAP link will get a new ‘face’. WAP demonstrates the
level progressive jackpot. environment. Additionally, we plan to power and success of the
Scheduled to be installed Danish players will then be level in the nationwide introduce Atronic’s King Cash Fever. It also heralds a
in early 2008, the existing in the running to win a jackpot. The remaining 3 Kong Cash as a local area new application and oppor-
single level WAP will be minimum 2 Million Danish jackpot levels can be addi- multi-level progressive tunity for this extremely
Edvin Lobinch and James
replaced by a Cash Fever Kroner for the top jackpot tionally won locally at each product.” popular link.” Illingworth shake on the deal
52 March 2008 suppliernews
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