CR65-p04-Euro 4:SJC-Casino Review 16/2/08 22:58 Page 1
casinoreview
The Commission Supérieure des for its casino in Saint-Jean de Casinos de France has reported that the gross gaming revenues
Jeux has approved 143 more slot Monts. Tranchant’s casino in of the 197 casinos it represents in the country fell by 14 per
machines for casinos across Valras-Plage got 15 while the
Smoking
cent in January compared to a year ago. It blames squarely the
France. Partouche’s casino in Aix- casinos of Hossegor and Cayeux-
ban hits
smoking ban that came into effect on 2 January. In a statement
en-Provence got 60; the new sur-Mer got one extra each.
operator in Amélie-les-Bains in the However, Molliflor was refused 20
French
it said: “A survey of the members of Casinos de France has also
shown a fall in the number admissions and a significant
CSJ approves 143
eastern Pyrenees got 30, doubling for its Montrond-les-Bains venue casinos shortening of the amount of time clients spend in the casino…
more slots
its tally. Emeraude group got 15 for and Tranchant failed to get 15 for A fall to this level of activity over the long term would be
its Fécamp venue and another 21 Villers-sur-Mer. dramatic and the industry is expressing its profound concern.”
Port Leucate is a highly popular tourist town and marina
Lucien Barrière opens its 40th casino
greengaming first in Langedoc-Roussillon tion: the Mediterranean coast the client as in the care given of 25 per cent: recycled heat machines, all of the latest gen-
FRANCE and represents an investment of France has one of the to construction and décor, from the kitchen saves another eration, there is one American
of 35 per cent. In the future, the roulette and two blackjack€3.5m. It is the first casino highest concentrations of means it will be able make its
France’s dominant casino in France to be allowed to casinos in Europe. presence felt.” water system will be heated tables. There are four bars and
operator Lucien Barrière has operate slot machines - 50 of “Although competition is The casino has been built to with solar panels. restaurants: a central bar
added another casino to its them - right from its inception. particularly strong,” said the conform to strict environmen- The casino employs 30 geared towards offering aperi-
portfolio, its 40th, in the Port Leucate is a modern company’s director of com- tal standards and where possi- people, of whom 25 were tifs and snacks; a 60-cover
seaside resort of Port Leucate tourist town with a large munications Manuela Isnard, ble has used recycled materials recruited locally and five from restaurant that can convert to
on the Mediterranean coast in marina in an area that is highly “the savoir-faire and confi- or invested in renewable within the company, including an entertainment space; an
the south west. seasonal and a real magnet for dence of Barrière, which is energy sources. The air- the director general Hilario exterior terrace with up to 60
The 1,000sq m Casino Bar- visitors. However, there is also evident as much in the quality exchange air conditioning Aznar. covers and a small permanent
rière Leucate is the company’s a huge amount of competi- of the welcome and service to system offers energy savings In addition to 50 slot restaurant of up to 20 covers.
The owner of the some of the
world’s iconic casinos in Monaco,
The principles of luxury
French
behind SBM are now to
Société des Bains de Mer (SBM), is
be exported worldwide
unions try
relaunching itself as a worldwide
luxury brand, Monte-Carlo SBM.
to stall
The company is undertaking to build
on its strengths and export them.
online
gaming
SBM to
gameoff
FRANCE
spread
Three of the unions repre-
senting French casino
workers have written to the
Interior Minister Michèle
its
Alliot-Marie asking her to
forestall the introduction of
legal internet gaming. The
directors of Force Ouvrière,
CFDT and CGT want to meet
wings
Alliot-Marie to discuss their
concerns.
The unions believe that
many of the 17,000 jobs in
abroad
the industry would be threat-
ened by the legalisation of
online casinos. In their letter
they say that it would lead to
“a dramatic fall in the
number of people who cur-
mondecarlo everyone else perceive the Société des Bains de Mer? theatre…The SBM does much more than simply rently visit casinos.”
MONACO What is it really? What are its values? Where does it providing a venue. If it can pride itself on such They continue: “The dis-
want to go and how does it want to get there?” artistic success, it is due to commitment, risk, appearance of a large pro-
Société des Bains de Mer is to invest in casinos and The company has found that four aspects are investment and making things happen.” portion of the clientele would
hotels outside Monaco for the first time, chief exec- very clear. Firstly, its historic and original aspect, The last aspect is that of health and well-being, have catastrophic repercus-
utive Bernard Lambert has announced. The new which is all about thrills - casino gaming of course, an element that has really taken off for the sions on the number of jobs
strategy is part of a rebranding exercise through but also the sporting thrills of Formula One and company in the last few years with the Thermes and on the pay of the
which the company wants to export its principles Tennis Masters Series. The second equally historic Marins de Monte-Carlo one of the finest in the workers in the industry,
of glamour and elegance to the rest of the world. aspect comes from fine surroundings: the magnifi- world combined with the natural abundance of people who already work in
The casinos, hotels, restaurants, theatres and cent, palatial casinos and hotels with consummate light and warmth. difficult conditions for near
spas belonging to the group have made it the service, luxurious suites and sartorial elegance; “The think tank concluded that the SBM has the minimum wage.”
world’s most luxurious all-in resort but that is not gourmet cuisine of the highest standard in formal or become much more than just the operator of top They go on to warn that
a phrase that necessarily brings with it fabulous trendy settings, fine wines. level tourist establishments. It offers not just bottle local communities would lose
connotations. The third aspect is cultural. “An undisputed but the perfume itself, the inspiration, the revela- out on tax revenues and that
“To reflect upon its identity, the image projected centre for arts and culture, Monte-Carlo is a haven tion, this subtle thing that money can’t buy,” said online casinos would cause
by its branding, to rejuvenate it and, especially to for artists, influenced and moulded by the brilliant the company. “This little extra that turns a moment an explosion in criminality
position it more in accordance with its character, a creators who have spent time there,” said the into a unique instant is the quintessence of luxury. and problem gambling whilst
think tank made up representative of all the company. “There are many show and concert The SBM is today a provider of luxury. being unable to stop under-
company’s activities has been at work,” said the venues in the Principality. All year long there are “It has therefore decided to rebrand itself as the age and vulnerable players
company in statement. “How do its staff, clients and top level performances - ballets, concerts, galas, company managing an international luxury brand.” from being exploited.
4 March 2008 europeannews
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