CR65-p36&37-ICE 8&9:SJC-Casino Review 16/2/08 23:13 Page 1
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ICE2008 REPORT
A new spin
Comfort
and
on RFID
luxury
technology
by
design
Having won the Technology Manufacturer of the Year title at the
printedprocess
inaugural International Gaming Awards held prior to this year’s
PATIR DESIGN
ICE, Progressive Gaming was bubbling over with anticipation for
Casino operators like to deal
the show itself with its Win Proximity Meter, RFID roulette and
with chair companies they
know, which puts pressure
Casinolink Analytics looking to wow visitors to the stand. on the manufacturers of
seating not only to maintain
wheelprogress tion’) RFID technology that vides fingertip access to the their high production stan-
PROGRESSIVE GAMING we are exclusively able to data needed to make accu- dards but also to listen to
do this for the game of rate daily business deci- their customers and develop
With three showcase prod- Roulette as well.” sions. Progressive Gaming new products.
ucts and a new management At the heart of most things has chosen Microsoft’s famil- Showing this year was the
system to boot, ICE 2008 was the company does is a man- iar business intelligence new luxury 352 Deluxe
a major launch pad for Pro- agement system, the latest solutions (including its range of seats with printed
gressive Gaming, none more of which, Casinolink Enter- newest addition, Microsoft leather, a difficult and expen-
so than with RFID on prise Edition (CLEE), sees Office PerformancePoint sive process but one that
roulette. the culmination of much Server 2007) as the basis for suits the rarefied surround-
“The debut of our RFID- planning on the part of Pro- Casinolink Analytics. As a ings of salons privés. The
enabled Roulette table inte- gressive Gaming in order to result, the information cal- chair can come with differ-
grated into our Casinolink maintain its place at the fore- culated by Casinolink Ana- ent bases to suit the opera-
player tracking and account- front of casino management lytics is presented in an
Progressive’s Tim Parker
tor’s requirements, either a
ing system was another focal software design. From a immediately recognisable
showing how RFID can
gas pedestal or with four legs.
point of our stand at ICE”, user’s point-of-view, CLEE format that is readily com- be applied to roulette The latter option can bring
explained Iain London, features a sleek new user prehended. the weight down by as much
director of international interface as well as new func- According to Carl as 7kg to 17kg per chair. With
business development: “We tionality including an Rushton, Progressive their goals and targets. Casi- “Player excitement grows as Teflon gliders attached to
demonstrated our ability to impressive range of report- Gaming’s director of analyt- nolink Analytics is designed the laboratory beaker the base of the legs, it makes
track the total turnover of a ing capabilities and spe- ics product development: to make this possible.” bubbles ever closer to being them much easier to move
live Roulette table in real cialised marketing tools. “Casino managers of all Another first for Europe full. Once the Win Proximity across carpets, too.
time; as well as track an indi- Technically this is achieved levels will be able to use Ana- was the Laboratory Loot meter reaches its peak, “We are finding the
vidual player’s turnover via with CLEE being built utilis- lytics to drill down into the mystery jackpot developed player anticipation Spanish market is quite lively
their RFID-enabled ‘colour ing the latest Microsoft plat- depths of their data stores with Acres-Fiore. increases as an overhead at the moment and it has
chips’ for accurate player forms including an N-tier via our simple and intuitive Referred to as the Win screen displays all of the been for the last two to three
tracking purposes. While we client/server model, the dashboard-style interface. If Proximity Meter, this new available jackpot amounts years,” said director Seref
have been able to do this on Microsoft .NET framework everyone is able to better jackpot product aims to take before finally settling on one Patir. “The French market has
games such as blackjack and and C# programming lan- access their important deci- player excitement to new winning amount. The middle been good and stable and the
baccarat for some time, it is guage. sion making information in levels by advertising when it jackpots are won the most Eastern European countries
only because of our High Casinolink Analytics is a a familiar and efficient is getting close to being hit. whilst the system can be are opening up for us too,
Frequency 13.56 MHz PJM feature-rich, role based deci- fashion, they will be able to PGI international sales direc- added to any SAS based including Hungary and
(or ‘Phase Jitter Modula- sion making tool that pro- more effectively achieve tor Tim Parker explained: machine.” Slovenia.”
Stepping in Europe
forwardtogether they are developed and market games in other languages, too.”
KONAMI them to the rest of the world. She continued: “We have a lot
“The Konami products that to bring. We have an outstanding
There can’t be many firsts for we’ve sold in Europe for years are video product and a substantial
Konami but 2008 was the first time of Australian origin,” said Leah library and our machines are
that Konami America and Konami Steinhardt, marketing manager. fantastically reliable, a huge asset
Australia have combined forces at “But now with the globally unified for operators. We also have a great
ICE. It’s all part of the company’s Konami, we can bring in products stepper [real reel] range, including
new global strategy to take the best from the American side too. We the Advantage 5, with five full-size
of its gaming products wherever already have products in French reels. We are seeing a major
because of the Canadian market resurgence of steppers in the US
Konami’s marketing manager
and also a number in Spanish. and I think it’s a trend that may
Seref Patir with the luxurious
Leah Steinhardt Now we are looking at developing translate into Europe.” 352 Deluxe chair
Job’s good un as Empire
celebrate first Gaming Awards
thewinneris also the inaugural Gaming International and Macmillan everyone who supported
EMPIRE Awards ceremony. cancer charity, and will be International Gaming
Colin Thompson said: “We working with them for Awards and attended to help
Empire Recruitment’s Lisa would like to offer special IGA2009. Feedback on the make this event a complete
Barrett, Colin Thompson and thanks to our sponsors who awards at ICE was success,” he added. “It shows
Svetlana Thompson celebrate had the vision and faith in outstanding and was the that the gaming industry
not only a successful show the first International main topic for Tuesday and really do want their own
on the casino recruitment Gaming Awards and Wednesday at the show. truly International Awards
side of their business but supported Care “Finally, thank you Ceremony.”
36 March 2008 ice2008report
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