CR65-p44-ICE 15:SJC-Casino Review 16/2/08 23:21 Page 1
casinoreview
ICE2008 REPORT
The Box that takes vending to the Max
maximumpersuasion digital content available to range of fun merchandise tracks on offer. As well as
MAXBOX download to mobile phone for home delivery. There’s offering a new way to play
including ringtones, games also an option to print off the age old game of Sudoku
TCS John Huxley has signed and wallpapers. It also prints football pictures or to create with a nationwide Sudoku
up to be the UK distributor images from mobile phone, a free Wi-Fi hotspot in any league, the MaxBox kiosk is
of MaxBox, a digital kiosk, digital camera, CD or DVD, venue as well as offering the only kiosk in the UK to
capable of vending anything either in seconds from a music from the MaxBox offer access to all of the
from cash to music. state of the art Sony printer, digital jukebox/In store major UK mobile phone net-
The kiosk offers fun or in different sizes on a music system with150,000 works.
Poised to grow and expand internationally, WMS Gaming was sharing its Casino Evolved
vision for the casino of the future in conjunction with Orion and SiP, as well as showcasing
52 new game themes covering all major product categories.
WMS shows
strength in diversity
with new assets
branchingout tomers around the globe. grated, turn-key gaming solu- tions us to meet our cus-
WMS GAMING The SiP acquisition enables tions. These acquisitions have tomers’ demand for state-of-
WMS to offer a more robust advanced WMS’ capabilities to the-art gaming technology,
WMS’ acquisitions of Systems suite of gaming systems, includ- provide international cus- including server-based
in Progress (SiP) in 2007 and ing linked progressives, media tomers with fully integrated, gaming and downloadable
Orion Gaming in 2006 have distribution and slot account- turn-key gaming solutions. gaming technologies world-
strengthened the company’s ing systems. These acquisitions “International sales now wide,” said Brian Gamache,
capabilities to produce have advanced WMS’ capabili- represent more than 30 per president and chief executive
localised products and appli- ties to provide international cent of WMS’ product revenue officer of WMS. “We are poised
cations specifically for cus- customers with fully inte- and our global footprint posi- to grow and expand interna-
tionally, building on our 36
per cent increase in interna-
tional unit shipments fiscal
2007. We see significant
opportunities and growth
potential, throughout Europe,
Asia and Latin America.”
On the product side there
was much to see. By combin-
ing its powerful CPU-NXT
operating system with local
execution and deployment
customized to each market,
WMS today is able to simulta-
neously launch products
worldwide based on its stan- as it introduces its first linked WMS’ Jo Purvis with Jackpot
dardised framework and devel- progressive title for the UK
Party (top). Antoine Linssen
opment platform. WMS was casino market.
with the slant top version of
also spotlighting its ability to WMS Gaming’s Jo Purvis
Orion’s Game Pack
develop localised popular said: “We can claim around 15
content, including titles such per cent of the UK slot market platforms: Transmissive Reels
as Great Wall, a freespin pro- with only four slot titles out Gaming, ‘Sensory Immersion’
gressive slot series designed there at the moment, although Gaming, and Community
for the Asian markets. we have a further two on trial Gaming raised the bar for inno-
Bruce Lee was looking to at the moment. The progres- vation in the industry,” Gamache
knock down all before him as sive is huge news for us. added. “To date we have more
a new Transmissive Reels Systems in Progress technol- than 3,100 total units deployed
Gaming title married with ogy is now able to power on these platforms and the
mechanical reels with 3-D, WMS’ proven and successful installed base continues to
high definition graphics to local-area progressives to new grow. This rapid success is clear
give players a truly unique and heights, with enhanced capa- evidence that our customers
dazzling visual experience bilities including support for are benefiting from our invest-
they can’t find anywhere else. up to 150 games per link. ments in technology and IP that
Based on the success of its We’re hoping to bring in a form the basis for the develop-
streamlined G+ Series of second progressive Life of ment of WMS products that
video reel products, WMS was Luxury later this year.” players throughout the world
demonstrating a broad line WMS was also showcasing want to play.”
of new products, including games featuring unique player Orion, meanwhile, will soon
Silk Kimono, Kilauea Free interfaces and revolutionary be adding a new platform and
Spin Eruption, Game of game mechanics that add com- cabinet to its own range. Mar-
Dragons II and Jewels of the pletely new dimensions of keting co-ordinator Antoine
Night, designed to generate game play to video reel Linssen said: “Orion has
excitement as players Cele- players. The ICE display achieved great results with its
brate the Win with big win included the Wrap Around Twinstar 1 cabinet and
audio sequences and new Pays, Spinning Streak, Money Synergy platform but we
game features. Burst and Rotating Wild series, expect even more from our
A huge story for the UK, each featuring very identifi- new platform N-able which
lay in Jackpot Party Progres- able player interfaces and ultra- will be built into the Twinstar
sive with WMS bringing pro- volatile experiences. 2 cabinet. New games will see
gressive game play to its “The introduction last year players play for 50 lines, 100
popular Jackpot Party brand, of our first three technology lines or 243 ways to win.”
44 March 2008 ice2008report
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