CR65-p40&41-ICE 12&13:SJC-Casino Review 16/2/08 23:16 Page 2
casinoreview
ICE2008 REPORT
International focus
sees immediacy of
G2e product and spate
of office openings
alphanailed the top-performing gaming products. Bally screen showcasing the new Quick Hit Plat-
BALLY TECHNOLOGIES also recently re-entered the South African inum game series; the versatile ALPHA Elite
market under a direct-sales model and V20/20 with twin 20-inch stacked LCD touch-
With new sales and support offices in opened an office in Midrand, Gauteng. screens; the vivid ALPHA Elite V20 with a
Spain and South Africa, and a Mexico “We have made significant progress over single 20-inch display; the ALPHA Elite S9C,
office slated to open in the spring, it’s clear the past 24 months in re-establishing Bally as featuring a 6.3-inch touchscreen below the
to see that developing its international a global leader,” said John Connelly, Bally reels; and the all-new ALPHA Elite S9E stepper
infrastructure is as important to Bally this Technologies’ vice president of international. slot with 20-inch LCD mounted in the top box.
year as the continued development of “With this said, we continue to evolve and In addition, Bally once again featured its
product on its Alpha Elite platform. enhance our international strategy and infra- highly popular CineVision 26-inch wide-
“We have an aggressive plan to continue structure on a daily basis to ensure that we are screen, surround-sound cabinet.
our global expansion, capitalising on our providing our customers with the products Each of these cabinet styles house a wide
industry-leading systems and games tech- that will perform in their particular region and assortment of exciting new game titles
Bally’s John Connelly and Gavin
nology that is already performing extremely localised support to ensure that we can deliver running on Bally’s heralded ALPHA OS video
Isaacs celebrate a successful,
well in a number of international jurisdic- the most responsive customer service.” gaming operating system. Proven to be a hit
award winning show tions,” said Bally Technologies CEO Richard COO Gavin Isaacs added: “Our focus on with both operators and players alike, these
Haddrill. “Our international business has the international market is very important to games offer improved graphics, superior
tripled in revenues over the past three years; us and as such we’re offering games seen at sound, multi-denom and multi-percentage
With continued confidence in its highly
we are increasing our infrastructure to G2e in November to the international markets while supporting Bingo Draw VLT and Central
flexible and configurable ALPHA Elite ensure quality customer support and a con- by January, such as Golden Monkey.” Draw VLT technologies.
platform, there was a sense of continuity on
tinued strong growth trend.” One such product is the ALPHA Elite video The return of a classic in the form of
the Bally stand. But with international sales
Among the news Bally will be sharing and stepper slots, which features a common GameMaker HD was one highlight. Originally
with its partners and customers at ICE will base cabinet designed to make it easy for introduced in 1994, GameMaker was the first
tripling over the last three years, there was be the recent opening of its sales and operators to switch back and forth between multi-game to gain widespread acceptance
as much going on behind the scenes in
support office in Barcelona, Spain and the a reel-spinner and a video slot. among casino players. Now, 12 years and
corporate structure as there was new
planned spring opening of a full-service This remarkable variety of cabinet configu- tens of thousands of GameMakers later, the
office in Mexico City, Mexico, where the rations includes the ALPHA Elite V32 video new GameMaker HD is a technological
product flooding the market. company’s games and systems are among cabinet with a striking 32-inch vertical touch- marvel on the ALPHA Elite V20/20 cabinet.
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