CR65-p20-ICE 1:SJC-Casino Review 17/2/08 00:35 Page 1
casinoreview
ICE2008REPORT
TCS John Huxley’s stand was overflowing with new product with RFID poker, Novo Touchbet Blackjack, Big Tony’s Texas Hold’em,
Bling, MaxBox, the double and triple version of TouchTable MultiPLAY Roulette, Blackjack Plus, the Multi-Cash Terminal, the slot
version of Blackjack Switch, a digital kiosk, and even something to keep those smoke free casinos smelling a little fresher.
Product plethora brings
ICE to its senses
sweetsmellofsuccess deal with VideoBet to distrib-
TCS JOHN HUXLEY ute the server-ready slot Bling.
TCS John Huxley CEO David
From table gaming, RFID, slots Heap was particularly pleased
and video poker all the way about this deal: “We’re very
through to server-based pleased to announce our co-
gaming, TCS John Huxley had operation with Videobet and
at least something for every- to introduce at ICE 2008 their
body at this year’s ICE. latest innovation to the indus-
There were even a couple try. We are confident that Bling
of innovations applying to will attract interest from
much wider industries than gaming operators across all
just casinos, with the Brand markets and territories. The
Aroma Ambient Diffusion combination of TCS John
System and Max Box. Huxley with its worldwide dis-
With its unique ‘out-of- tribution and support network
sight’ delivery system, Brand and the advanced technology
Aroma captures the full poten- offered by Videobet will lead
tial of ‘smell’ to create a pleas- to the deployment of many
ing club, casino or gaming server supported and server
venue atmosphere. With the based systems.”
primary focus typically given Big Tony’s Texas Hold’em
to visual or audio aesthetics, a saw players take the Big Tony
subtle scent is the best kept Challenge on this fantastic
secret to creating a truly mem-
TCS John Huxley’s European managing director Peter
Greenhill with CEO David Heap and MultiPLAY Roulette
new head to head Texas
orable casino brand.
(above). Eurasiatrak president Johanne Sevigny and the poker
Hold’em Poker game. Virtual
Consistent subtle hints of
RFID solution (above irght). Videobet’s Oded Amir with TCS
opponent Big Tony, the self
aroma can be as appealing and John Huxley’s Tracy Cohen (right) styled ‘King of Poker’, is so
compelling to a patron’s emo- intimidating that players will
tional response as the interior already has strong business in Incorporated into Eurasia- no doubt be looking out for
design of any gaming floor. It casinos across Asia and Australa- Trak Poker Plus tables are any mood swings. Tony’s no-
serves as a subconscious stim- sia. We are confident that we wide angle 6.5” table displays nonsense game play and a
ulus to enjoy the surroundings can help our customers across showing players the live pot string of new patents includ-
and utilise the facilities. the globe to further improve value, the game table settings ing one for bluffing makes Big
“Brand Aroma adds to the their player experience.” and other information such Tony’s Texas Hold’em a fun,
DNA of a brand and trials have The deal with MaxBox will as the commission per hour unique product for all types
shown a positive result in see TCS John Huxley supply a or min/max. A smaller display of gaming venues.
terms of business returns,” digital kiosk capable of serving for the dealer provides a range number of games played per players to play simultaneously Blackjack Switch, mean-
Brand Aroma managing direc- up anything from music to of live information including hour. Each player’s person- from the same live game. A live while, is an electronic console
tor Andrea Lord explained. “By printed photos to certain automated commission cal- alised touch menu accesses dealer draws the cards from based variant on traditional
adding fragrance to the mar- markets. Despite these two culations, game status and game features such as repeat the AccuPLAY Intelligent Card Blackjack where the player is
keting mix, casinos have come innovations there were still security alerts. bets, neighbour bets and future Shoe and the card value is dealt two hands and must
to realise that a pleasant many headlines waiting to be Another major story came revenue generating features immediately delivered to the place an equal bet on both.
smelling venue is a welcoming written about casino related via the evolution of TouchTable such as side bets and progres- individual player’s terminal The player then allowed to
venue and a nice place to linger products, perhaps none more MultiPLAY Roulette which is sives. It also gives players the using realistic 3D graphics. A ‘switch’ the second cards dealt
longer, so the customer experi- so than with the introduction now available in a 14 player ability to highlight across the unique method of game han- between the two hands. As
ence and satisfaction is only of RFID on poker. double and 21 player triple layout each and every bet dling allows all players to play well as the usual Blackjack
improved. Brand Aroma also The new EurasiaTrak Poker table formats table configura- placed per game. Marketing the game in parallel as if each options such as split, double
offers specialized odour Plus is an intelligent, high tion. From a singe live wheel manager Luke Davis said: player were playing individu- and taking insurance, there is
masking technology, which is speed, RFID sensing poker and croupier, the system gen- “Anyone wanting to see this ally against the dealer. The an optional ‘Super Match’ bet
extremely effective against the table, which in tests has deliv- erates substantial operational system in full effect should go increased game speed, individ- that may be a different amount
smell of smoke, fatty foods as ered up to 35 per cent more benefits and can serve up to 21 down to the Victoria casino in ual comfort and unintimidat- to the original wager.
well as body odour.” hands per hour and tracks game player positions. London, the UK’s busiest ing environment will attract Last but by no means least,
The Ambient Diffusion transactions, sensing stacked Unlike every other touch casino for roulette, where both new players and will the Multi-Cash Terminal (MCT)
System technology enables or loose pot and active player screen system existing today, it Grosvenor have been appeal to experienced players. range is a collection of devices
safe, non intrusive delivery of chips. Witty explained: “Eurasia- can identify individual players delighted with player reaction Witty predicted: “Novo delivering a highly sophisti-
mood and emotion enhancing Trak Poker Plus combines the and their specific bets with its to the game.” TouchBet Live-Black Jack will cated money handling and
fragrances into any commer- benefits of high-performance Touch ID technology which TCS John Huxley was also be as revolutionary as Novo cashless systems for casinos,
cial area. The system involves table automation and increased has patents pending world- launching a new table game in TouchBet Live-Roulette and arcades, electronic bingo and
fragrance being vaporised and game speeds with rigorous wide. All chip handling, calcu- Black Jack Plus with side bets will offer the most compre- betting halls. Multi Cash Termi-
pumped into the existing security technology such as lation of winnings and payouts such as Dealer Draws Ace and hensive live game suite avail- nals remove the human error
ducted system. patent pending ‘One Time Pass- are fully automated by the Dealer Busts on Ace, as well as able on a Multiplayer game inherent in physical cash han-
Simon Witty, TCS John Huxley word Technology’. This is the system. This delivers total Blackjack on the Novo Touch- platform.” dling and encourage cus-
group business development perfect solution for poker oper- game security, reduces costs Bet Multiplayer gaming plat- Machine gaming was also tomers to play games linked
director, added: “The system ations of all sizes.” and substantially increases the form, which allows up to 250 well served on the stand with a across the cashless network.
20 March 2008 ice2008report
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