CR65-p40&41-ICE 12&13:SJC-Casino Review 16/2/08 23:15 Page 1
casinoreview
ICE2008 REPORT
Spreading
EZ deal
enjoyment
for
Signs4U
across
paytime
SIGNS 4 U
the floor
Signs4U has been awarded
an official distribution deal
by IGT for its EZPay TITO
system, both for installation
and service, managing
director Martin Spies
Dutch supplier Gaming Support came to announced at ICE.
ICE with a range of new and innovative
“We have the opportu-
products designed to improve the player
Damien Connelly with
nity to sell the system all
the BonusBox over Europe, into South
experience and operator revenues. America and Africa, with a
few exceptions, of course,”
outofthebox where table gaming domi- generated for casinos with floor,” said Connelly. “Retail- the door opens. said Spies. “We began a
GAMING SUPPORT nates, if someone scores a Gaming Support’s Check- ers have been using this “On a single machine, it couple of months ago with
big win on a mystery jackpot point Charlie movement sort of technology for about operates as a one-level a full programme of training
Top of the shop at Gaming at one end of the floor, how tracker. The server-based 15 years.” mystery jackpot,” said Con- and education of sales and
Support was a new module do you communicate that to system links up to 99 dis- The product attracting nelly. “Linked through a service staff and we are
for its multimedia signage players at the other end?” creet sensors placed around the most attention was, multi-level jackpot, it can now ready to launch.”
system JackpotJunction XL As part of the promotional the venue and can show perhaps, the BonusBox, a also work on a bank of He continued: “We are
which allows table game system, the module also accurately the amount and separate unit that can be machines. It puts prizes very proud that IGT has
displays to be included in allows roulette games to direction of movement attached to a single slot within touching distance chosen us but we know
the array. trigger mystery jackpots or across the whole operation. machine or to a bank of of players.” why they did. It’s because
“The aim is to generate other promotional offers, The information is then machines and that allows The box can hold what of the range of customers
the same kind of excitement just like on slot machines. analysed and presented different prizes to be dis- the operator wants, com- we already have and
at the tables as you get when Supermarkets these days simply on a floor plan or played and then accessed mensurate with the prize because of the quality of
someone hits a jackpot on all want to know how their spreadsheet. immediately by a winning level, anything from a small service we give to them. We
the slots,” said marketing customers move around “It allows managers to player. cash prize or vouchers for will be focusing particu-
manager Damien Connelly. their shops, using the data understand better where When the jackpot hits, the restaurant to, say, a top- larly on the smaller casinos
“It’s harder to communicate they gather to find the their hot and cold areas are, multi-coloured LEDs set of-the-range mobile phone, in Europe, leaving IGT to
this excitement between the optimal place for products. where to put tables, even into the top of the unit start expensive watch or the concentrate on the really
tables: for example in Macau, The same data can now be how to redesign the gaming flashing and music plays as keys of a car. big contracts. They are
using our market penetra-
tion in order to broaden
their customer base.”
But Signs4U also has its
own clear core products, an
expanded range of which it
was showing at ICE. In par-
ticular, it was demonstrating
a long stretched LCD 38-
inch display which it is dis-
tributing into the European
gaming industry for LG.
“It can be used vertically
as a large table display,” said
Spies, “or horizontally in, for
example, signage for venues
with a low ceiling height.”
The company has also
introduced a new jackpot
controller with Spectronix,
a plug and play product
using SAS 6.0 protocols and
higher. The system allows
for multi-level jackpot on a
standalone system with a
payout at the machine
directly for the first time.
Jon Temple of 3M
3M stresses
corporate ID
touchytouchy
3M
3M’s Touchsense tactile feedback screen, which lets
users feel as if they have pressed a virtual button, is devel-
oping even further. “We have units with every major manu-
facturer who are developing games around it,” said Jon
Temple, EMEA gaming sales manager for 3M. “We hope to
see them come to market very soon. This technology
could change the whole screen layout and provide huge
flexibility.” Small-screen versions of the technology could
also replace button panels on cabinets, allowing down-
Martin Spies with the new
loadable gaming systems even more flexibility. stretched 38-inch LCD display
40 March 2008 ice2008report
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