Fractional Life Editorial 28/11/07 14:49 Page 160
TOP: Segrave Club
BELOW: Privatsea
Obviously, the fulfilment of full ownership is one aspect that tyres and between £250 and £1,000 on servicing. “I only did
fractional ownership or asset-sharing can never hope to 5,000 miles a year,” says Richard. “The novelty was beginning
replicate, but transumers view this from a different perspective, to wear off. A club is the ideal solution – you can get the latest
with the value coming from the short to medium-term models so you never get bored.”
experiential satisfaction rather than that of longer-term
commitment. With any highly craved purchase, you proceed FRACTIONAL LIFE
from the initial feeling of 'anticipation' when you place your FractionalLife.com acts as a comprehensive online
order to 'satisfaction' on receipt or delivery; fractional ownership 'fractional superstore' and offers the most incisive and detailed
and, even more so, asset-sharing gives you the satisfied feeling content available for one to explore the growing lifestyle trend
all the more often. This satisfaction tends to reduce over time as of fractional ownership and asset sharing.
the 'shine' of the new experience or purchase diminishes with Offline you can talk with a multitude of fractional
usability and ongoing ownership costs. Through asset-sharing, operators face to face at the Fractional Life Expo – free to
you are provided with regular new lifestyle experiences and visit, the annual open-air event is totally dedicated to
thus an increased number of anticipation and satisfaction everything fractional. Check out www.fractionallife.com and
feelings and cycles. www.fractionallifeexpo.com for the latest events and dates.
Although it is fair to say that club representatives are inclined
to represent the concept in glowing terms, there is also a whole FRACTIONAL LIFE LIMITED
host of satisfied car club members ready to offer testimonials, Fractional Life House, 2a Priory Gardens,
so we will leave the last word to a club member, Richard Highgate, London N6 5QS
Fischer. It was the cost of running his Porsche 911 Carrera 4 www.fractionallife.com
that prompted Richard to join a supercar club. The City info@fractionallife.com
executive spent £55,000 on a one-year-old 911. He sold it after Tel: +44 (0)20 8340 7989
less than two years of ownership for £38,000, having spent Fax: +44 (0)845 280 7989
annually about £1,600 on insurance, £1,000 for replacement
Torque | 160
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