Roberto Cavalli
Card Launch
leek, sophisticated and sexy, the Italians know style
like no other. It comes as no surprise then that
Florentine fashion icon, Roberto Cavalli has launched
this chic new Mastercard.
In collaboration with Corpcom, Roberto Cavalli Spa defied
the recession last month with the Milan launch of T_he Cavalli
Card.
Created for “those who thrive upon excellence, elegance and
quality,” the Cavalli card promises cardholders a host of
premium benefits, each specifically tailored to their needs and
lifestyle.
Clients will receive a dedicated VIP service at every Cavalli
boutique around the world; access to special sales, both in
Cavalli retail outlets and online; exclusive invitations to
prestigious events such as fashion and trunk shows: just some
of the deluxe services offered to cardholders.
Roberto Cavalli and Corpcom have invited a special selection
of affiliate partners to join them. T_hese companies, which
comprise some of the most luxurious names from the worlds
of health, well-being and beauty, hospitality and travel, will
offer cardholders a range of exclusive, first-class lifestyle
benefits and privileges.
With a distinctive design, the card is likely to appeal to both
male and female tastes, characterised by the ‘Maison Cavalli’
signature snakeskin print and by the use of an iridescent
colouring technique, distinctive of Cavalli.
T_he card will be delivered to cardholders in specially crafted,
precious packaging.
Roberto Cavalli says, “I love to immerse myself in new
projects.T_hey stimulate my creativity. T_he Cavalli Card
embodies the exclusivity, excellence and elegance of the
Roberto Cavalli style.”
Launched last month during women’s Fashion Week in
Milan, the card is now available around the world. For further
information, visit;
www.robertocavallicard.com.
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