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an administrator in the middle
of switching to new boxes or
P
a new solution, the licensing
ERSP
issue can stop the project in
its tracks while licensing is ECTIVES
sorted out, unless there is a
simple solution to make the
project easier. This is an area
where a reseller can position
itself as the customer’s
champion; sort the licensing
THE CHANNEL
out upfront and you will reap
the rewards many times over.
Despite the economic climate, before investing precious end user valuable tools and
many organisations are budget dollars and hence saving them critical
purchasing and rolling out educating customers on implementation time.
virtualisation technologies, storage virtualisation is a
therefore it is important to critical part of the sales Increasing the rate of closed
help end users understand process for any resellers deals is not always rocket
the storage elements of a determined to get the science; the suggestions
virtualisation deployment and contract. outlined above will help
how to incorporate a backup When a partner discusses organisations visualise the
and recovery solution from virtualisation technologies whole picture of data
the start. The virtualisation such as VMware with its protection and realise the
element puts extra pressure customers, they should show value of deploying a complete
on IT to backup and restore how easy it is to back up this storage solution.
virtual data, yet getting off to data and what minimal effort
the right start with storage and budget this kind of If resellers can understand
virtualisation planning will technology requires. their customers’ needs and
not only save a tremendous act as a resource to help them
amount of time but also There is no cost to switch to get through the struggle of
budget. As a result, the virtual servers and they don’t the economic climate, they
channel should consider have to reload VMware – they will be able to position
including storage just take their backup and themselves as crucial
virtualisation into the restore it. Installing virtual business partners to weather
customer’s overall roadmap; machines can be an arduous the current climate with.
IT administrators want to process; by eliminating this
understand technologies step the reseller is giving the
www.bakbone.com
Despite the economic climate, many organisations
are purchasing and rolling out virtualisation
technologies, therefore it is important to help
end users understand the storage elements of
a virtualisation deployment and how to
incorporate a backup and recovery solution
WWW.SNS-UK.CO.UK MAR/APR 09
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