8 | Magazine World | December 2007
fipp.com
Launches
OUT TO LAUNCH
LAURIE ALPERN
TRACKS A SELECTION OF
Men's Health in Turkey
Rodale Inc launched Men’s Health in Turkey
INTERNATIONAL LAUNCHES…
in October 2007 under a five-year licensing
agreement with Maya Media. The monthly
magazine has a local cover price of 6 TRY
Party Celebrity lives
(€3.51) and an initial circulation of 35,000.
“Introducing Men’s Health in Turkey gives
in Poland
us a presence in a country that connects
A new fortnightly magazine covering
Asia with Europe, both markets where we
renowned celebrities and stars, Party Celebrity
have experienced great success with Men’s
lives, made its debut in the Polish market on
Health,” said Steve Kalin, executive vice
8 October 2007. Edipresse Polska SA
president and COO for Rodale.
launched the publication, which covers the
lives of celebrities in a narrative and highly
visual manner. The first edition launched
in a large, attractive format at a special
promotional rate of PLN 1.99 (€0.27).
Initial circulation is 180,000.
Spain and Romania get
Esquire
Hearst Magazines International launched Esquire in
Spain and Romania in September 2007, the 15
th
and
16
th
international editions of the general interest
lifestyle magazine for sophisticated men. The
magazines are produced by Spainmedia and Sanoma
Hearst Romania respectively. Esquire Romania has a
print run of 7,500 copies and a cover price of 10 RON
(€3). Spain Romania’s print run is 35,000.
Psychologies in Romania
Edipresse AS România launched, under licence
from FINEV (France), the monthly women’s lifestyle
magazine Psychologies on 25 September 2007. Devoted
to helping women better understand themselves and
enjoy their lives in a more meaningful and intelligent
manner, Psychologies Romania is published monthly,
with a print run of 20,000 copies.
Top Gear in Italy
Bravacasa in Croatia
BBC Magazines’ motoring magazine, Top Gear,
Bravacasa, the monthly interior and design
continues to extend its international reach with
magazine from RCS MediaGroup in association
the launch of a new licensed edition in Italy on
with Color Press Group, made its debut on
16 November 2007. The Italian edition of Top Gear
Croatian newsstands in October 2007. Initial
is produced by Editoriale Domus, publisher of
circulation is 25,000 and the cover price is 12kn
Quattroruote, Italy’s leading motoring title, and one
(€1.60). Before the end of the year, Bravacasa will
of the world’s most authoritative automotive brands.
also be launched in Georgia by Ramishvili & Co.
The magazine has a cover price of €3.50 and a print
Ltd. The magazine is already published in Serbia
run of 150,000.
and Bulgaria.
pp08-11_Launches_v1r.indd 8 20/11/07 10:38:53
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