fipp.com December 2007 | Magazine World | 37
member profile
Color Press Group
publications are read by a total 2,818,659 readers. however, CPG remains the market leader and
CPG also focuses on the famous German, even increased its lead last year.
Italian and British licensed brands and in July As far as strategy goes, the company is sticking
2007, began publication of the Serbian edition to its core activity – magazines.
of Hello! – the first in Eastern Europe after the “We have decided that our media activity
Russian edition. Last year, CPG started to should be based exclusively on magazines,
publish Serbian FHM (licensed through Emap not on newspapers, television or radio,” says
UK) and Brava Casa (licensed through RCS Coban. “The strategy stems from the time of
MediaGroup, Italy). Milosevic. We weren’t members of a leading
Other major international brands are Mother political organisation. We were independent so
& Baby (Emap), Girl Talk (BBC), My Hair (Origin we could only publish magazines that were for
Publishing) and Yu-Gi-Oh (Uncooked Media). fun and amusement! But later on, we realised
In addition to licensed magazines, CPG also that these magazines, for this kind of market, are
develops its own material, including inexpensive the most flexible and profitable publications. In
crossword puzzle editions and short love stories comparison, other types of publishing and media
and novels. It is now the leading publisher in are risky and expensive.” The strategy is endorsed
those sectors. CPG is the leader in 11 of the 18 by Velibor Djurovic, the company’s founder.
sectors of the Serbian magazine market. “Finally,” concludes Coban, “we have
That is not to say that CPG hasn’t felt the maintained our leading position due to the
presence of the international publishing critical fact that we started to publish licensed
houses in the region, like Adria Media (Sanoma magazines at the right time. Since 2004, when
Magazines International and G+J), WAZ we joined FIPP and became regular visitors of
(Westdeutsche Allgemeine Zeitung), Attica WMM and other FIPP-related conferences and
Media and Blic Press (Ringier Publishing). Over associations, we became stronger. This has
the past five years, competition has intensified; undoubtedly helped us strengthen our leading
position as a reliable local partner of many world
famous publishing houses."
Color Press Group publishes
the Serbian editions of:
Hello!
FHM
Brava Casa
JOY
CKM
Bravo
Bravo Girl
Bravo Screenfun
Yu-Gi-Oh
Bratz
Mother & Baby
My Hair
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As well as:
Bravo Croatia
Bravo Slovenia
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