fipp.com December 2007 | Magazine World | 17
energy as the greatest producer of carbon said Refkin. “Time magazine recently did an
emissions. However, although Time has article about the Northwest Passage. Around
FIPP/FAEP INITIATIVES
established targets for greenhouse emissions 400-500 years ago, they were talking about
FIPP and the European Federation
for paper manufacturers, Refkin was keen to creating a route between the Pacific and
of Magazine Publishers’ (FAEP)
stress “we’re not just dumping on them. Atlantic Oceans – now it’s here as the Arctic
combined Environment Committee
“We’ve been meeting senior management ice melts. All the indicators are here: severe is working together to keep up
of power companies and looking at ways of weather conditions; droughts; storms and proactive momentum on the
using more biomass,” said Refkin. “And we’ve disease. The world’s environment could
topic of carbon emissions. All
held meetings with power providers and forest change drastically – we are already seeing
member national associations are
owners in the Midwestern US to help reduce change now. What we are doing to protect the
encouraged to set up local working
the use of coal.” environment is vital if we want to start slowing
groups on carbon footprints and
But, although the US has been lagging down the impact of climate change.”
liaise with all industries along
behind Europe to a certain extent as far as the
discussion of climate change is concerned,
the paper chain. FIPP and FAEP
the issue is starting to have an impact. “More
will act as an industry platform to
publishers in the US and elsewhere are
exchange experiences, educate
asking the right questions but there are still
publishers around the world and
opportunities for others to become more provide expert knowledge for
engaged.” Refkin singled out Germany’s Axel managing carbon emissions.
Springer as a trailblazer in Europe.
The FIPP/FAEP Environment
But being environmentally friendly doesn’t
Handbook will be updated in 2008.
have to just be about big bucks and market
To download the current edition,
influence. Refkin pointed out that there are
visit
fipp.com/publications
ways smaller companies can get involved
without a big financial outlay.
“There are opportunities for small
publishers to do their bit. They can seek out
like-minded partners, possibly through trade
associations. We partnered others to share
costs,” he said.
Reduce, Reduce,
Reduce
While recognition of the carbon footprint
concept is finally increasing, it’s far more
useful and practical to get right to the root
Time Inc has established
of the problem.
a carbon footprint audit
“It is inevitable that carbon trade will
trail for the US editions of
increase and it’s important that people
Time and InStyle
recognise this,” he acknowledged. “But it’s not
just about offsetting carbon emissions – it’s
about reducing them in the first place.”
One of the key areas for reducing carbon
emissions is still recycling. “Publishers are
obviously doing their bit, pulping left over
copies. But it’s important that they also
promote recycling to their readers.”
Refkin advocates conferences as good ways
to promote issues and provide opportunities
WHAT IS A CARBON FOOTPRINT?
for people to discuss and exchange
A measure of the net impact human activities have on the environment
information or even form partnerships.
in terms of the amount of greenhouse gases produced, measured in
He also notes that the recent shift to digital
units of carbon dioxide equivalent. (Source: carbonfootprint.com)
is not the solution to the problem.
“Digital press has its own set of issues,” he
WHAT IS CARBON OFFSETTING?
said. “Although you don’t use paper, you use
An idea for reducing the impact of carbon dioxide emissions from
power for computers – and their manufacture
– which also produces green house gas
everyday activities such as driving cars, heating homes and flying.
emissions. Being aware and proactive about
The emissions from such activity are calculated by a carbon offsetting
the environment is key.
provider and then paid for through a donation to a project that
“All the evidence shows that we are beyond
reduces carbon by the equivalent amount, ie. investing in a higher cost
the worse case scenarios for climate change,” renewable energy project. (Source:
guardian.co.uk)
pp16-17_CarbonFootprint_v1r_corr17 17 20/11/07 16:30:34
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