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HIGH END OF POOL MARKET
STAYS “CRUNCH PROOF”
The high end luxury residential pool He said pools were now getting a
market has been weather and credit makeover which dated back to the boom
crunch proof with interest in the top end in home pool ownership in the 60s. With
market more than holding its own – that significant emphasis on residential outdoor
was the message from SPATA National pools – the slow down in new builds has
Council Chairman Richard Carrington. been offset by valuable contracts to
“The wealthy end of the market appears upgrade filtration, liners, copings,
to be insatiable,” he said. “With a passion pipework and interior finishes.
for the latest technology innovative design “Another major trend, fanned by the
and sumptuous style …with budgets that huge increase in fuel costs as well as the
reflect the sky’s the limit! desire to reduce carbon emissions, is the
“While demand for swimming pools as demand for more energy efficiency with
the ultimate symbol of success is as high as increased demand for heat pumps, solar
it has ever been... It is fair to say that and condensing boilers.
middle to lower end residential pools have “Commercially, the Olympic effect is
experienced a slow down.“ seeing a growth in multi-purpose 50m
He said that the wet weather throughout pools but with contracts dominated by
the UK was perhaps just as impactful on huge corporations and little overspill for
BISHTA takes
the core UK pool market as the economic the specialist installers. Health club sectors
slow down. generally are down but many members are
to the road to
“A disappointing Spring and Summer reporting valuable contracts in the home
traditionally slows down requests for holiday market – both hotels and holiday
boost sales
quotes with rather worryingly the true parks as customers continue to demand
impact probably not being felt until 2009 the highest standards of pools, spas and BISHTA is to take to the road to boost
and beyond. other wellness facilities. the message of hot tub sales.
“Including both member and non- “Representations were made on the Leo Reynolds said that despite the
member companies SPATA estimates that Defra proposals for new regulations on tougher times BISHTA was an evolving
6,000 new pools are being supplied in the drought orders and hosepipe bans and we organisation with much to learn and
UK annually which together with the will continue to watch for any even more to offer.
refurbishment market and the allied trade developments over the next year. “We have pledged to take our
puts the British market at an estimated “There is also ongoing discussion about message out to both members and
annual value of approaching £1bn.“ the carbon footprint of residential swimming prospective members throughout the
SPATA represents about 120 pool pools and it is likely that these will fall under UK. A BISHTA Road Show in Wigan has
building companies. the scope of Part L. due for change in 2010. shown the potential for events being
“There is still a lot of interest in home pool “ Initially the pool shell insulation is held around the country to give
ownership but a reluctance to take the plunge being looked at and then other aspects everyone an opportunity of coming
and particularly to make a commitment by such as energy efficiency standards for along and seeing what BISHTA can do
handing over that contract deposit. heating will also be addressed. for them.
“Internet sales continue to impact with “Be warned…the pool industry will A BISHTA Road Show was due to be
consumers sacrificing the comfort factor… become more involved with legislation as organised for the last week in
of local service and support by surfing the the government approaches its target for November in Axminster.
Net to save up to 30% on both product zero carbon housing by 2016. He added: ”After that we will be
and chemical sales. “There will undoubtedly be further planning an event in Essex in March
“One growth area has been the amendments in 2013 and along the way 2009 and then we need to look at
refurbishment and renovation market. The standards will almost certainly change to northern England and possibly hold an
residential side of this business is benefiting bring swimming pools in line with the zero event in Ireland in 2009.
from an ‘improve rather than move’ windfall.” carbon philosophy.“ “The need to attract businesses by
offering sales and marketing training
and / or arranging the meetings in the
September to March period would
potentially bring more attendees.
“Another important point raised at the
Road Show was that the public are still
not really aware of BISHTA and the value
of having a BISHTA affiliated company
and what they can do for them.
“We will be revisiting the BISHTA
Standards and are looking to
implement a BISHTA Technical
Committee to complement the
existing SPATA Technical Committee.
There will be further work needed to
progress a BISHTA Deposit Guarantee
Scheme proposal, which is currently
High end top quality pools, such as the Manchester Skyline pool, are still likely to feature in 2009
under discussion.”
Visit our website at www.swimmingpoolnews.co.uk DECEMBER 08 swimming pool news 83
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