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THIS: The Epic from the Marquis Spa range distributed by Golden Coast who report that the top end and ‘different‘ spas continue to sell well
think that’s what’s happened here. sales ratio right. We are putting a lot of and ‘different’ spas continue to sell well.
Companies who weren’t very healthy when energy into that.” In the Marquis Spa range the Mirage he
all this started will be the first to go.” The other brighter spot which might said was noticeably different and had a
He said that for some companies it was offer opportunities was the property sales edge.
also an excuse not to pay bills and not to market in the UK. The Mirage hot tub has a unique shape
honour financial commitments. “If people aren’t going to move there’s a designed to fit into the corner of a small
There was also a worry he said that good chance they might elect next year to deck or patio. It features seating for four
companies moving out of the market and put a backyard spa into their home. There’s people in five different positions. He added
then re-appearing would turn away and a real chance of some growth there.” there were still discerning customers who
not honour their warranty obligations. Jamie Adams, Managing Director of had the money and still had the confidence
Looking ahead he said he envisaged Golden Coast which distributes the to purchase at the top end.
more Chinese products in the market. Marquis range of imported US spas said: Isobel Rickards at Elite Spas based in
“That will be a minefield for the “Yes it’s been tough but we’ve put a lot of Yeovil in Somerset said it was the more
customer in terms of where to look for work in with our dealers and we feel quite expensive of their range which was holding
service support.” positive. I think we all have to get out up best.
He stressed that Canadian Spas who sell there and advertise and get the message “If anything it has been the economy
swim spas chemicals and spas would be out even more. There is – and there will range which has been worse hit. There has
focusing on existing customer base. continue to be – a hot tub market. Better been a drop but we are still busy and still
“If you have a good base of customers, information, technological developments getting plenty of good enquiries specially
which we are lucky to have, it’s a question and marketing will now come under even through the web site.”
of supporting them and generating good more pressure.” Elite sells the US manufactured Sunbelt
revenue streams and getting the costs to He said that the top end of the market Spas made in Houston, Texas.
“IT WAS CLEAR AT CHRISTMAS LAST YEAR THERE WERE
TOO MANY PRODUCTS CHASING TOO FEW SALES. THE
BOOM HOT TUB SALES IN OTHER PARTS OF THE WORLD
HAD EVERYONE LOOKING AT THE UK AND THINKING –
THERE’S A GOOD NEW MARKET – LET’S GO THERE!”
56 swimming pool news DECEMBER 08 Digital edition available at www.swimmingpoolnews.co.uk
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