This page contains a Flash digital edition of a book.
32-37 WORLD RECESSION:SPN Master pages 19/11/08 00:39 Page 4
spnfeature
France eyes
smaller projects
and refurbishing
older pools
News last month that the French
economy was officially in recession
confirms what Europe’s largest pool
market had been expecting – times were
about to get much tougher.
“I think when we see figures for 2008 we
will say it could have been worse. I think in
reality 2009 will be much tougher. The
work will change and everyone will work
harder for less margins but it won’t be the
end of the world,” said pool specialist
builder Peter Calmettes.
THIS AND BELOW: Two French pools at both ends of the luxury scale. In France orders taken for
projects in 2007 kept the industry still buoyant in 2008 – and even now the downturn has been
In the past two years the French pool
less than in almost every other part of Europe
industry registered the millionth pool built
in the country. Strong economic growth
and a trend for swimming pools to add to
French property values have brought
spectacular growth since 2001.
“The trade will look harder at
renovating and upgrading pools built say
10 years ago. I also think that at the very
top of the market there will still be plenty
of business but prices will drop and
competition will increase. There is still a
good trade in France.“
In 2006 117,000 pools were built – a
15% growth. Although laws regulating
pools have tightened in the last four years
with stringent rules covering fencing of
private pools – nothing seemed to stop the
new building programme – 80% of which
came from swimming pool professionals.
French property construction fell
15.1% in February and home prices have
been slipping throughout this summer.
House prices have shot up throughout
France by 210% since 1995, much to the
delight of 180,000 Britons with second
OVERBUILDING HITS SPANISH MARKET
homes in France.
But after years of double-digit gains the
AS BOOMS STOPS SUDDENLY
pace slowed to 7.2% last year and turned
negative in January. The Spanish pool and spa trade’s proud The International Monetary Fund said it
“The market has turned in France. We claim for years has been that it has the expects Spain to move into recession in
are now starting to see falling house prices second biggest specialist industry in 2009. What happens is crucial for the
in France in coming months and that is Europe. The harsh reality is however that property market as without economic
going to cause headlines. It is the delayed over the past 18 months it has been hit growth there is no job creation, and without
effect of rising interest rates, which have hardest of all. new jobs there are fewer buyers to help
already gone up seven times to 3.75% and Ten years of spectacular growth with mop up Spain’s monumental housing glut
are going up further,” said another 23,000 new pools built every year and a of over a million homes, many of them new.
specialist pool builder Maurice Reven. boom in Do it yourself shops supplying Alain Desterin, a consultant to a
“I expect there will be little new pool supplies and equipment has come number of Spain’s top specialist
business for the smaller builder for the to an end of the back of a property manufacturers, said the market slow
next 18 months. France will continue to slump which has seen prices slump by down has been particularly severe in
spend on more community pools but the over 15% since September last year. Spain where few people have ever known
trend towards smaller, better equipped Predictions are now that prices in anything but substantial growth.
pools will end. I think the above-ground Spain will fall as much as 50% over the “We know that 72% of pools in Spain
pool sector will be the toughest which is next three years with more developers are built in second homes. What has kept
significant as that has been such a strong suffering severe financial problems. the industry going is the need for new
sector. We have 120,000 pools more than Like many European economies, holiday homes to insist on having a
20 years old – perhaps that is where the property sales and lending have swimming pool. The new build figure this
focus will have to be for the trade.” collapsed in Spain but the situation is year will be very low. Throughout Spain we
In France there is one pool for every compounded by chronic overbuilding. are seeing a stop on new development.
10,000 people – the best statistic in Europe.
34 swimming pool news DECEMBER 08 Digital edition available at www.swimmingpoolnews.co.uk
➤➤➤
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100
Produced with Yudu - www.yudu.com