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54-59 HOT TUBS:SPN Master pages 19/11/08 01:56 Page 7
spnfeature
REASONS TO
BE CHEERFUL
Trade association BISHTA is to
step up Road Shows to regions
to boost dealers and involve
consumers
Stocks are high ready to respond
quickly to consumers’ interest
Manufacturers and dealers are
committed to keep on stepping
up quality and service
New products and new
technology on show at Piscine
in Lyons
Mid range spas £3,000 to £6,000
surviving down turn better
ABOVE: The Swimspa Elite from Catalina Spas who say their swim spas still remain strong sellers –
especially in France
She said pricing was important. Elite tried and tested heritage. It has been a “But this is as a result of us having a
has always been committed to survive great success.” good understanding of a market we have
on volume. The brand allowed the company to been a brand leader in for over 10 years.
“I think we have our prices right and we access parts of the market not available to We foresaw the importance of value for
offer affordable spas which don’t break the Catalina – and once the Eurospa products money and dealer/customer support from
bank for people and don’t stretch them were established in new market places the beginning,“ he added.
financially. We haven’t increased our dealer then Catalina products followed them. Leo Reynolds has stressed the
prices. When the pound dropped against “I still think this market is all about importance of getting the BISHTA
the dollar I think some companies have felt quality and service. The key thing is having association ‘message’ out. He told the
it right to put up prices but we felt that stock and being able to supply quickly. If British Swimming Pool Federation annual
was a wrong move.” someone wants a spa they don’t want to meeting in Oxford: ”The public are still not
Isobel said they still had 50 spas to get wait for it. We hold over £1m worth of really aware of BISHTA and the value of
out to customers before Christmas. Stock stock and I think that’s essential. having a BISHTA affiliated company and
levels at their 14,000 sq ft of warehouse “People talk a lot about the top end of what they can do for them. Therefore a
space which services 38 dealers in the UK the market but that’s not the whole customer leaflet is being drafted and will
were high. picture. We are finding the Eurospa be piloted, based on the format of the
“We have kept our stock levels pretty products in the £3 to £4k range are doing existing BISHTA leaflet for members.”
high. We still have 150 in stock but we very well. The next level up for us is the He said the road shows had an
might drop it a little next year. Catalina products around £5k to £7k – important part to play in promoting the
She said she remained confident about that’s still good business at that level. benefits of hot tubs – and supporting
2009. Elite has just invested between He also stressed that swim spas were the regions.
£25,000 and £30,000 in a new show trailer doing well for the company in Europe and “A BISHTA Road Show in Wigan has
which will enable them to get display spas particularly France. shown the potential for events being
and saunas out to sites for display all over He said the reality was that turnover and held around the country to give
the UK. unit sales were up – but margins were down. everyone an opportunity of coming
“We got fed up with putting a “I think there could be some more along and seeing what BISHTA can do
marquee up and this is really exciting as casualties in the market but as a trade we for them. The need to attract businesses
it allows us to display hot tubs and have still got to work hard at convincing by offering sales and marketing training
saunas faster and better.” people about the benefits of hot tubs.” and / or arranging the meetings in the
Stephen Crabb at Catalina Spas said he New products continue to be a theme September to March period would
thought there were a number of people for Catalina. Two new colours are being potentially bring more attendees.
who had jumped on the hot tub added to the Eurospa range at Lyons and A Road Show based in Axminster was
‘bandwagon’ but the trade was at SPATEX a new 5 seater 2009 spa -the due to take place in late November and
essentially still made up of good solid XL5000 – will carry hopes of making a another in Essex in March 2009.
professional suppliers. good solid start to the New Year. “We need to look at northern England
He said the timeframes had changed in “Despite these tough times our business and possibly hold an event in Ireland in
terms of trading conditions. is still doing well. 2009.” spn
“I think about eight months ago when we
were almost being talked to in recession we
were seeing trading conditions change
“THERE IS AND THERE WILL
every two or three weeks.
“Now we are seeing them change on a
CONTINUE TO BE A HOT TUB MARKET.
daily basis.”
A significant development for Catalina
BETTER INFORMATION,
was the introduction of the Eurospa range.
Last year we introduced the Eurospa
TECHNOLOGICAL DEVELOPMENTS
range and this gave us a quality,
affordable entry level spa that allowed our
AND MARKETING WILL NOW COME
dealers to compete head to head with
cheap imports but offered a product with
UNDER EVEN MORE PRESSURE”
Visit our website at www.swimmingpoolnews.co.uk DECEMBER 08 swimming pool news 59
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