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04-31 NEWS:SPN Master pages 18/11/08 22:05 Page 8
Fluidra opens new
branch offices in China
AstralPool has opened two new
Aqua Sphere has launched branch offices in China. The new
a range of Aqua Gym fitness and offices are in Kunming, the capital
training equipment for the fast of Yunnan Province, which has a
growing aqua aerobic workout population of over four million,
craze. Doctors recommend aqua and Shenyang, the capital of
workouts for effective calorie Liaoning Province, whose
burning and their low-impact population is over seven million.
continuous resistance and The new branches are part of the
aerobic qualities can really help parent company Fluidra’s strategic
to improve fitness and toning. expansion in the Asian market.
Aqua Sphere’s selection of kit The company already has two
includes dumb bells for upper distribution businesses, two
body strengthening, a flotation manufacturing companies in
belt and side floats for low- Ningbo and an export business in
impact water running, a choice Hong Kong. Fluidra’s strategy in
of ergonomic kickboards to help China has developed to adapt to
tone legs, and foot floats to changes in the country and in its
provide resistance for core body market. However, it has always
workouts. replicated the business model that
has proved a success in other
markets: the combination of
manufacturing and distribution.
Olympics minister
Process Instruments pools its expertise with AQS
opens Highworth pool
Olympics Minister Tessa Jowell
Water industry experts Process looking for a knowledgeable Process Instruments, which has opened the new Highworth
Instruments has joined pool and and capable partner and we’ve operates globally, is based in community pool featured in last
spa specialists AQS to produce a found exactly that in AQS. The Burnley, Lancashire. month’s Swimming Pool News.
new range of products. After company provides an excellent Phil Baker, chairman of the
research showed the poor quality service to its customers which
executive committee, said: “It is
of controllers available for the include some of the biggest really great that the Olympics
pool and spa industry, Process names in the leisure industry.” Minister can find the time to visit
Instruments has developed the new pool.”
instrumentation which uses the As part of the opening she
same high quality sensors as unveiled a plaque. Since its
those used in the water industry.
The CRIUS 3600PS and the
unofficial opening in late August,
the pool has been well used by
AQS A3000 are now being used
to control disinfection systems
the people of Highworth and the
surrounding areas. Two swimming
ensuring bacteria is kept at a Wensum Pools in Fakenham have created a small piece of Certikin clubs and one diving club already
safe level in pools and spas. The in the shape of a new display site. Products such as the Riviera one use the facilities along with local
instruments feature the same piece pool, the Walu three in one cover and the Endless Summer schools and the general public.
technology used to analyse and enclosure and are shown off to their best advantage. The pool was a project involving
process water and waste water. Wensum Pools is fast putting pools and spas on the map. With the Oxford Pool Building
The products also include 30 years experience in the trade, the company this year developed Company and Arqualand.
Process Instruments innovative an outside display area.
GSM/GPRS based system, which “The Riviera went in like a dream,” explains Wensum’s Andrea
means the instrument will text the Morrison. “It took less than two hours to get it in place and the New pools under way
user when it needs maintaining or response from our customers has been fantastic! We felt it was A firm has been appointed to
if there is a problem. important for our customers to see and have the opportunity to build new swimming pools at
AQS has over 15 years try for themselves what they are thinking of buying. After all, Sowerby Bridge and Brighouse at
working within the pool and spa seeing is believing.” a cost of more than £6.4m.
industry. Managing Director of “We are great believers in encouraging them to dip their toes Willmott Dixon, based in
AQS, Nick Chatburn said: in the water before they purchase and this concept of ‘try before Hertfordshire, are expected to put
“We’ve been involved in the you buy’ really works for us. For instance, since installing the two detailed plans to Calderdale
pool industry for many years Riviera pools in the summer we have received three orders and Council by the end of February.
and we’ve seen lots of each customer has chosen to swim in our display site pools Work should start on both
controllers with big claims, so I before purchasing. pools in August 2009. They are
was sceptical at going into “Seeing the products in-ground rather than just in a brochure expected to open about a year
partnership with Process seems to fire the customer’s imagination. And where pools and later. Both will have six 25-metre
Instruments at first.” spas are concerned, it is only natural that someone would want to lanes, a learner pool, fitness suite
Mike Riding of Process sample the goods before they make an outlay on quite a costly and cafe.
Instruments said: “When we purchase,” Andrea added.
approached AQS we were
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